Portfolio Project: American Heart Association

The American Heart Association led with a mobile first and augmented reality strategy to tap into the youth market. Within a year they saw a significant impact to student engagement both in terms of registration and donations. It was released to over 18 million kids across the United States with an incredible 37% of all event participants leveraging the app and raising $9.4 million through the mobile app alone.

AR ARcade Experiences included:

  • ARVideoGames
  • SharableFaceFilters
  • ARColoringBook
  • 24fully rigged and animated 3Dcharacters 
  • Backend system integration