Can AI really speed up XR development? Make it faster and more affordable without compromising quality? We put it to the test—and the results were too good not to share.
In the second event of our Reality Reimagined series, we took the audience behind the scenes of a bold experiment: building a Mixed Reality game for both Quest 3 and Apple Vision Pro—in just one week. Spoiler: we pulled it off.
Event #2: Building a Mixed Reality Game in One Week
Well, our team did it—led by Preston, our game-obsessed CTO, and Alex, our Senior 3D Generalist (yes, that’s the whole team—just the two of them, plus a lot of coffee and some smart AI tools). With the help of AI-powered workflows, they brought Pop Goes the Weasel to life in under seven days—complete with polished gameplay, spatial interactions, and high-quality visuals across platforms.
For this event, we gathered some of the most exciting voices in XR—people building the tools you rely on and the games you play. Together, we explored how generative AI solutions are reshaping XR development—what’s working, what’s still evolving, and how it’s changing the game for developers and brands alike.
Missed it live? No stress—you can watch the full session now and soak up all the insights, tips, and behind-the-scenes moments.
Here’s who you’ll hear from:
- Isaac Seah – Senior Product Manager for XR, Unity
- Jeff Gipson – Creative Director, Operative Games
- Andy Fidel – Creative Strategist, Spatial Networks
- Preston Platt – CTO, Rock Paper Reality
For developers: Get the inside scoop on which AI tools are actually useful in XR workflows—and where the tech still has room to grow.
For brands: Discover how cross-platform development can help you reach broader audiences without compromising experience.
We covered everything from AI in 3D pipelines and game optimization to platform strategy—and how AI is setting a whole new pace for immersive content creation.
Stay tuned—more Reality Reimagined events are on the way! While you wait, explore what’s already unfolded—and subscribe to our newsletter so you don’t miss the next event.
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