Patrick Johnson, CEO of RPR, hosted an evening at the Verizon Innovation Center along with Apple to focus on all things ARKit—the largest AR platform in the world with hundreds of millions of AR-enabled iPhones and iPads.
Immersive storytelling experts
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Your story deserves to be epic. We bring your brand to life through immersive storytelling, so you can captivate, inspire, and build lasting connections.
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Make your story unforgettable.
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CHRONIC CELLARS
Meet Brand Ambassador in WebAR
We created a two-minute interactive game that showcased Chronic Cellar’s playful character and brand story.
THE GLENLIVET
Brand Storytelling in WebAR
A fully immersive Web AR Portal to launch The Sample Room Collection
An interactive experience granting exclusive access to the virtual Sample Room to explore whiskies.
CHRONIC CELLARS
Meet Brand Ambassador in WebAR
We created a two-minute interactive game that showcased Chronic Cellar’s playful character and brand story.
THE GLENLIVET
Brand Storytelling in WebAR
A fully immersive Web AR Portal to launch The Sample Room Collection
An interactive experience granting exclusive access to the virtual Sample Room to explore whiskies.
CHRONIC CELLARS
Meet Brand Ambassador in WebAR
We created a two-minute interactive game that showcased Chronic Cellar’s playful character and brand story.
THE GLENLIVET
Brand Storytelling in WebAR
A fully immersive Web AR Portal to launch The Sample Room Collection
An interactive experience granting exclusive access to the virtual Sample Room to explore whiskies.
BEN & JERRY’S
Brand story-telling in Augmented Reality
We developed new Adobe Aero capabilities to spotlight Ben & Jerry’s latest product range.
JACKSON FAMILY WINES
WebAR that drove product growth
We drove record sales for Siduri Wines by using innovative tech to engage customers and celebrate their 25th-year.
INTEL
WebAR brought new AI tech to life
We showcased Intel AI’s impact on manufacturing safety and anomaly detection.
CHRONIC CELLARS
Meet Brand Ambassador in WebAR
We created a two-minute interactive game that showcased Chronic Cellar’s playful character and brand story.
THE GLENLIVET
Brand Storytelling in WebAR
A fully immersive Web AR Portal to launch The Sample Room Collection
An interactive experience granting exclusive access to the virtual Sample Room to explore whiskies.
BEN & JERRY’S
Brand story-telling in Augmented Reality
We developed new Adobe Aero capabilities to spotlight Ben & Jerry’s latest product range.
JACKSON FAMILY WINES
WebAR that drove product growth
We drove record sales for Siduri Wines by using innovative tech to engage customers and celebrate their 25th-year.
BEN & JERRY’S
Brand story-telling in Augmented Reality
We developed new Adobe Aero capabilities to spotlight Ben & Jerry’s latest product range.
JACKSON FAMILY WINES
WebAR that drove product growth
We drove record sales for Siduri Wines by using innovative tech to engage customers and celebrate their 25th-year.
BEN & JERRY’S
Brand story-telling in Augmented Reality
We developed new Adobe Aero capabilities to spotlight Ben & Jerry’s latest product range.
JACKSON FAMILY WINES
WebAR that drove product growth
We drove record sales for Siduri Wines by using innovative tech to engage customers and celebrate their 25th-year.
“We’re highly impressed with RPR and found them to be a best-in-class AR agency: highly communicative, creative and customer focused”
Hannah Bianchini,
Executive Producer, Microsoft Mixed Reality Capture Studios
“We are really excited about launching AR to bring our brand to life by using cutting-edge AR Technology. At De Bortoli, we are constantly striving for new and unique ways to provide our consumers with engaging and interactive content that helps them connect more with our wines.”
Victor De Bortoli,
Executive Director, De Bortoli Wines
“As one of the world’s largest online art galleries, we have always looked to innovate within our industry. Creating thoughtful, useful tools for mobile web users is just another example of our dedication to our art buyers and part of our ongoing effort to make it easier for them to discover and buy art they love.”
Jeanne Anderson,
General Manager, Saatchi Art
“It was an easy decision to partner with Rock Paper Reality. With their premium 3D work and next-level immersive storytelling capabilities, we knew they’d deliver something unforgettable.
The AR experience surpassed expectations and educated attendees on the detailed craftwork that went into making the shows. It will no doubt have a positive impact on voting results for the Emmy Awards.”
Executive
Cartwheel
IMMERSIVE INSIGHTS
Check out the updated agenda. We’ve got a killer line up of AR presenters.
Patrick Johnson
February 26th, 2025
A great discussion about the future of 3D modeling for AR, AR Retail, AR advertising and marketing, and the future of Augmented Reality experiences for consumers.
Patrick Johnson
February 26th, 2025
We have lined up some serious AR heavy-hitters and demos, including a fireside chat with Tony Parisi.
Patrick Johnson
February 26th, 2025
AR ads’ limit the time and ‘friction’ between a consumer’s discovery of an item they are interested in purchasing and the purchase of that item.
Omead Sinai
February 26th, 2025
Augmented Reality is a game-changer for both eCommerce and brick-and-mortar businesses. For example, AR product visualization is ideal for items like furniture, clothing, and cars, as it helps boost consumer confidence and reduce returns.
Patrick Johnson
February 26th, 2025
Virtual Reality has emerged as a powerful solution, giving event planners and marketers the ability to captivate audiences through immersive, interactive experiences. Whether you’re aiming to impress stakeholders, educate attendees, or showcase a product in a bold new way, VR can elevate your booth value like no other.
Omead Sinai
March 27th, 2025
Are you investing in immersive experiences or digital content like games, but struggling to get enough reach? You owe it to yourself to promote your experiences with high quality 3D video production that generates excitement and reaches a larger audience. You’ve probably already created the 3D assets anyway – so why not get more use out of them?
Preston Platt
March 25th, 2025
One of the biggest shifts in 3D rendering techniques is Gaussian splatting – a fast, efficient way to create lightweight, high-quality interactive 3D visualizations that support the development of diverse industries.
Omead Sinai
February 19th, 2025
For those who’d like to explore how to harness this product for your brand, this guide covers all the important points, including how the Apple Vision Pro works, the technology behind it, and how companies can use the Apple Vision Pro to grow their brand.
Patrick Johnson
February 26th, 2025
AI avatars are transforming brand interactions by offering a level of personalization and personality that resonates with modern consumers, particularly Gen Z.
Omead Sinai
January 9th, 2025
By using Augmented Reality for events, commercial directors and experiential agencies can reduce costs, attract new audiences and educate prospects.
Patrick Johnson
January 9th, 2025
3D billboards unlock new possibilities for innovative storytelling, allowing brands to engage consumers in a crowded marketplace.
Sam Field
January 9th, 2025
AR opens up new opportunities for connecting with audiences through social media platforms. We took a deep dive into existing and emerging use cases.
Patrick Johnson
January 9th, 2025
AR’s ability to engage audiences brings new creative horizons for content creators and and opens new marketing and revenue opportunities for commercial directors.
Sam Field
January 9th, 2025
Augmented Reality is reshaping the way sports are consumed and creating unmissable opportunities for sports brands to connect with audiences.
Sam Field
January 9th, 2025
AR is having a big impact on attractions like museums, galleries and parks. We explore how it can drive consumer engagement and profits.
Omead Sinai
January 9th, 2025
AR is having a big impact on attractions like museums, galleries and parks. We explore how it can drive consumer engagement and profits.
Omead Sinai
January 9th, 2025
AR is having a big impact on attractions like museums, galleries and parks. We explore how it can drive consumer engagement and profits.
Patrick Johnson
January 9th, 2025
AR is revolutionizing the cosmetics & beauty sector, from personalized experiences and virtual make up try-ons to engaging DOOH campaigns.
Omead Sinai
January 9th, 2025
RPR brings AI-powered NPC trend into the commercial world, creating opportunities for brands across all sectors.
Omead Sinai
February 26th, 2025
AR is revolutionizing the travel industry. We explore how AR tourism can shake up your business with remarkable competitive advantages and new revenue streams.
Patrick Johnson
January 9th, 2025
What’s particularly exciting about Google’s offering here is its accessibility. With integrations in Unity and Aero, developers can build high-quality, accurately anchored and geometrically realistic experiences without needing to physically visit the location themselves, and audiences can access them natively in-app or app-less via Aero.
Patrick Johnson
February 26th, 2025
Augmented reality in finance refers to creating an interactive environment where real world objects are digitally enhanced to improve financial operations.
Omead Sinai
January 9th, 2025
Augmented reality (AR) is revolutionizing the restaurant industry. AR makes menus interactive, improves the dining experience, and aids in training.
Patrick Johnson
January 9th, 2025
In the food and beverage sector, AR offers many benefits and can spur customer engagement. With augmented reality, you not only engage consumers, but also encourage them to see, taste, and experience your product in a new way.
Patrick Johnson
February 26th, 2025
Are you looking for new ways to wow your customers? Here’s how using augmented reality in eCommerce can help your brand stand out in a crowded market.
Patrick Johnson
January 9th, 2025
WebAR development enables businesses to bring augmented reality to the widest possible audience. Frameworks and tools simplify the process.
Preston Platt
January 9th, 2025
Are you looking for new and innovative ways to reach customers? Here’s how virtual reality showrooms “wow” customers and give you a competitive edge.
Omead Sinai
January 9th, 2025
Augmented reality and other extended reality technologies improve the customer experience for shoppers online and in stores.
Omead Sinai
January 9th, 2025
Of the two main approaches to developing augmented reality (AR) experiences, WebAR works on nearly all devices without requiring downloads.
Preston Platt
January 9th, 2025
Extended reality (XR) combines digital information with our environment. From business to education and the military, this technology is going mainstream.
Patrick Johnson
January 9th, 2025
AR portals can have photorealistic 360 spheres showing real-world locations or they can be completely digitally crafted into a number of imaginary worlds. AR portals can be the size of a small room or can be the size of stadiums.
Patrick Johnson
February 26th, 2025
Innovative technology will allow Walk to End Alzheimer’s participants to experience Promise Garden from their phones.
Patrick Johnson
February 26th, 2025
Are you looking for new and innovative ways to promote your brand? Learn how augmented reality in fashion can change the way you engage consumers.
Patrick Johnson
September 23rd, 2024
WebAR in the beverage industry allows brands to deeply engage customers. This elevates the user experience, allowing them to stand above the competition.
Patrick Johnson
December 29th, 2023
How has augmented reality been applied in the healthcare and pharmaceutical industries?
Patrick Johnson
January 9th, 2025
Augmented reality has generated increased efficiencies in many sectors. In order so stay competitive, businesses need to harness the technology.
Omead Sinai
January 9th, 2025
Rock Paper Reality (RPR) can guide you through the development of your strategy and the execution of your AR project from the ground up.
Omead Sinai
February 26th, 2025
Augmented reality is set to bring about the next revolution in the industrial and manufacturing industries. To not adopt it is to be left behind.
Omead Sinai
January 9th, 2025
Enterprise AR is set to bring about the next big wave of change in many industries. Businesses seeking to stay competitive should use the technology.
Omead Sinai
January 9th, 2025
WebAR is a huge undertaking for a marketing org; check out how RPR makes it easier.
Patrick Johnson
January 9th, 2025
WebAR succeeds in doing away with all of these barriers by enabling people to instantly access AR without a download. This results in a smooth user experience, greater reach, higher conversions, increased shareability, and ultimately, more sales.
Omead Sinai
February 26th, 2025
The applications of WebAR are unlimited. It can be used to promote brands, increase awareness, enhance learning, and provide interactive entertainment.
Patrick Johnson
February 26th, 2025
Web-based augmented reality (webAR) technology helps companies extend their reach through mobile devices. But, how does it work and what makes it effective?
Preston Platt
January 9th, 2025
Web AR is a very effective medium to drive brand awareness and conversions. The only limit to this technology is creativity. So here’s some of the best Web AR Marketing examples to give you inspiration!
Patrick Johnson
February 26th, 2025
WebAR outperforms social media apps in terms of evaluating performance when it comes to analytics.
Omead Sinai
February 26th, 2025
The biggest drawback of app-based AR technology is getting users to download an application.
Preston Platt
February 26th, 2025
While app-based AR has slowed down the pace of AR integration into marketing campaigns, Web AR is making up for the friction. But there are still challenges associated with successfully executing Web-based AR campaigns.
Preston Platt
February 26th, 2025
By bridging the gap between the real and digital world, AR Out-Of-Home advertising opens the opportunity for companies to turn plain old marketing strategies into immersive experiences.
Sam Field
February 26th, 2025
Beyond the excitement of visualizing a couch in your living room before you buy it or virtually trying on lipstick, augmented reality has a scalable impact in retail. It provides a higher level of service by attending to the customer’s needs immediately and with customized information.
Omead Sinai
February 26th, 2025
AR offers small businesses and Fortune 500s alike a chance to set themselves apart by using cutting-edge technology to showcase their products and services.
Patrick Johnson
February 26th, 2025
There were lots of learnings, a few technical challenges, but an all-around successful VR event and was insightful, powerful, and a ton of fun.
Patrick Johnson
February 26th, 2025
From avatar design and hardware costs to machine learning algorithms and the teams behind them, this event aims to outline the actions we as the AR and VR community need to take so that this next wave of computing is truly accessible and inclusive to everyone.
Patrick Johnson
February 26th, 2025
Within a few clicks, your customer can interact with your brand in the physical world, view products at home, try-on clothing items like sunglasses, or watch the founder of the brand talk and walk across your kitchen table.
Patrick Johnson
February 26th, 2025
A collaboration with Charity Dynamics and Rock Paper Reality shows augmented reality’s ability to accelerate app user numbers, fundraising, engagement, and revenue.
Patrick Johnson
February 26th, 2025
AWE is one of the largest AR-focused events in the world.
Patrick Johnson
February 26th, 2025
Top Interactive Agencies did a deep-dive interview into the future of Augmented Reality with RPR’s CEO, Patrick Johnson. The interview covered key AR questions such as Web AR Marketing, RPR’s research methodologies, and the next big trends for Augmented Reality agencies.
Patrick Johnson
February 26th, 2025
Unlike app-based AR that requires the user to download and store an application on their phone (taking up time and space), Web AR is app-less, requires no downloads, and is a lower barrier to entry for users.
Patrick Johnson
February 26th, 2025
The event was hosted by Emily Olman, CEO of Spatial First, and Patrick Johnson, CEO of Rock Paper Reality. It featured a killer presentation by Terry Schussler, Senior Director Spatial Computing, Deutsche Telekom and Tim Friedland, CEO, forwARdgame around 5G and multi-player gaming.
Patrick Johnson
February 26th, 2025
Patrick Johnson, CEO of RPR, hosted an evening at the Verizon Innovation Center along with Apple to focus on all things ARKit—the largest AR platform in the world with hundreds of millions of AR-enabled iPhones and iPads.
Patrick Johnson
February 26th, 2025
Check out the updated agenda. We’ve got a killer line up of AR presenters.
Patrick Johnson
February 26th, 2025
A great discussion about the future of 3D modeling for AR, AR Retail, AR advertising and marketing, and the future of Augmented Reality experiences for consumers.
Patrick Johnson
February 26th, 2025
We have lined up some serious AR heavy-hitters and demos, including a fireside chat with Tony Parisi.
Patrick Johnson
February 26th, 2025
AR ads’ limit the time and ‘friction’ between a consumer’s discovery of an item they are interested in purchasing and the purchase of that item.
Omead Sinai
February 26th, 2025
Augmented Reality is a game-changer for both eCommerce and brick-and-mortar businesses. For example, AR product visualization is ideal for items like furniture, clothing, and cars, as it helps boost consumer confidence and reduce returns.
Patrick Johnson
February 26th, 2025
Virtual Reality has emerged as a powerful solution, giving event planners and marketers the ability to captivate audiences through immersive, interactive experiences. Whether you’re aiming to impress stakeholders, educate attendees, or showcase a product in a bold new way, VR can elevate your booth value like no other.
Omead Sinai
March 27th, 2025
Are you investing in immersive experiences or digital content like games, but struggling to get enough reach? You owe it to yourself to promote your experiences with high quality 3D video production that generates excitement and reaches a larger audience. You’ve probably already created the 3D assets anyway – so why not get more use out of them?
Preston Platt
March 25th, 2025
One of the biggest shifts in 3D rendering techniques is Gaussian splatting – a fast, efficient way to create lightweight, high-quality interactive 3D visualizations that support the development of diverse industries.
Omead Sinai
February 19th, 2025
For those who’d like to explore how to harness this product for your brand, this guide covers all the important points, including how the Apple Vision Pro works, the technology behind it, and how companies can use the Apple Vision Pro to grow their brand.
Patrick Johnson
February 26th, 2025
AI avatars are transforming brand interactions by offering a level of personalization and personality that resonates with modern consumers, particularly Gen Z.
Omead Sinai
January 9th, 2025
By using Augmented Reality for events, commercial directors and experiential agencies can reduce costs, attract new audiences and educate prospects.
Patrick Johnson
January 9th, 2025
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