AR Ads & AR Commerce

2 minute read

October 31st, 2019

Rock Paper Reality

RPR is doubling down on AR Advertising and 3D product visualization! Why? AR Marketing has been proven to outperform traditional advertising, drives consumer awareness and adoption of AR, and analyst reports are backing our assumptions.

Artillery is projecting AR Ad revenue to grow from $453 million in 2018 to $8.8 billion in 2023. An 81 percent compound annual growth rate. This mostly involves product promotions through AR interfaces such as Facebook Lenses, Snapchat, and other social lenses.

Here are some key takeaways on AR Advertising and AR Marketing as to why we believe it will be a massive success:

  • AR ads’ limit the time and ‘friction’ between a consumer’s discovery of an item they are interested in purchasing and the purchase of that item.
  • AR ads such as this Facebook experience with sunglasses company, Michael Kors, improves discovery and greatly enhances the Facebook experience:
  • AR ads such as this one allow users to instantly purchase products without leaving the Facebook app.
  • Reports claim videos similar to the ones above performed 77 percent better than static images.

Along with Michael Kors, Sephora, NYX Professional Makeup, Bobbi Brown, Pottery Barn, and Wayfair are also now using their own AR ads.

Another success story comes from YouTube with a product called AR Beauty Try, which reports 30 percent more AR activations from in-stream cosmetics promotions. Thanks to machine learning and AR technology, these AR ads offer realistic, virtual product samples that work on a full range of skin tones.

So before launching your next online ad campaign, contact us about how AR advertising can drive more traffic to your site, build better brand engagement, and drastically increase your product sales.

Contact RPR today for a free demo and AR advertising consultation.

Rock Paper Reality: “The Augmented Reality Agency”

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