At the recent Future of Audio Innovation event hosted by NextTechnow by Publicis Media, we brought something a little unexpected—and delightfully bold—to the table: an AI-powered wine tasting experience.
Guests were greeted by Purple Paradise, the friendly AI Sommelier we developed for Chronic Cellars winery.
Through natural, real-time conversation, Purple guided event attendees through a curated lineup of Chronic Cellars wines, offering pairing suggestions, flavor profiles, and a dose of charm—all powered by conversational AI.
The activation demonstrated how emerging technologies like AI avatars can enhance real-world experiences in playful, memorable ways. Whether you’re a wine expert or a casual sipper, Purple made the experience personal, interactive, and refreshingly unpretentious.
- The concept? Use AI to make wine education more engaging and accessible.
- The result? Smiles, conversations, and a lot of empty glasses.
Sam Field and Carmen Lambrianos from our team were on hand to present the experience and walk guests through the strategy and tech behind the pour—from voice training and personality scripting to real-time responsiveness.
Whether it’s about AI avatars, GenAI filters, or something else, AI is definitely making immersive experiences more powerful.
Photo credits: NextTechnow by Publicis Media
