Author Archives

Preston Platt

  1. Here’s how to level up your brand’s marketing with 3D video production

    25 minute read

    Are you investing in immersive experiences or digital content like games, but struggling to get enough reach? You owe it to yourself to promote your experiences with high quality 3D video production that generates excitement and reaches a larger audience. You’ve probably already created the 3D assets anyway – so why not get more use out of them?

  2. Is WebAR Better than AR Apps?

    17 minute read

    Of the two main approaches to developing augmented reality (AR) experiences, WebAR works on nearly all devices without requiring downloads.

  3. The Challenges Behind Web AR Campaigns

    7 minute read

    While app-based AR has slowed down the pace of AR integration into marketing campaigns, Web AR is making up for the friction. But there are still challenges associated with successfully executing Web-based AR campaigns.