Can AR change the way we interact with the real world? Google thinks so. And so do we.
We kicked off our brand-new virtual event series, Reality Reimagined, with a session that put location-based AR front and center—and introduced one of the biggest milestones in immersive tech to date (no exaggeration!).
Event #1: Driving Real-World Impact with Google and Digital Out of Home
At the heart of the event was the first-ever integration of immersive AR content into the Google Maps mobile app (yep, the one with over a billion daily users), deployed by Rock Paper Reality in collaboration with Google Arts & Culture and Google AR & VR.
This project brought cultural landmarks across Paris to life with stunning, interactive 3D models—right within Maps. It’s a huge leap forward for spatial storytelling, cultural tourism, and how brands show up in the real world.
This event wasn’t just a recap—it was a look ahead at what’s possible when Augmented Reality meets scale, strategy, and killer creativity.
Missed it live? No worries—you can watch the full session now and catch all the insights and behind-the-scenes moments.
The experts you’ll hear from:
- Aurora Straton – Creative Lead, Google
- Daniel Cheetham – Creative Innovation Director, DOOH.com
- Sam Field – VP of Global Partnerships, Rock Paper Reality
- Preston Platt – CTO, Rock Paper Reality
From optimizing 3D assets for global geospatial performance to unlocking creative potential in digital out-of-home (DOOH) campaigns, our speakers pulled back the curtain on what’s next in location-based AR.
Stay tuned—more Reality Reimagined events are on the way! In the meantime, explore what’s already unfolded, and subscribe to our newsletter to stay in the loop.
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If you’re interested in leveraging the potential of location-based AR for your brand, we’re here to help.
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