Warp & AI-Driven Route Mapping
Redefining SUPPLY CHAIN ENGAGEMENT WITH APPLE VISION PRO
How Warp Used Mixed Reality to Attract and Educate Conference Attendees
Services: 3D Asset Creation and Animation
Consulting: Concept Creation
Delivery: Mixed Reality
Tech: Unity, Apple Vision Pro
Industry: Tech, Events
Key contributors:
Alexandre Branitsky
Basak Akman
Anna Kite
Norik Imami
Preston Platt
Carmen Lambrianos
About the Project
Warp, a leading provider of AI-powered freight logistics, set out to make a bold impact at NRF 2025, the world’s largest retail conference. Specializing in optimizing supply chain routes through AI and strategically placed sortation centers, Warp sought an innovative way to engage conference attendees and demonstrate its technology effectively. To achieve this, we created a first-of-its-kind Apple Vision Pro experience, transforming conventional 2D presentations into a fully immersive 3D journey, redefining how logistics solutions are seen, understood, and experienced.
The Challenge
Trade shows are fast-paced and crowded, making it tough to stand out—especially in industries like supply chain logistics, where complex technology can feel overwhelming to the average attendee. With countless booths competing for attention, Warp needed a compelling, interactive experience to pull people in, keep them engaged, and clearly showcase the power of its AI-driven routing technology.
The Solution
With just one month until the event, our team designed and developed a custom Apple Vision Pro experience using Unity. This immersive application featured:
- A 3D map of the United States, allowing users to select start and end locations.
- AI-powered route visualization, dynamically displaying the most efficient shipping paths.
- An intuitive UI and interactive storytelling, seamlessly guiding users through Warp’s logistics solution.
To make the experience more inclusive, we added screen mirroring on an Apple TV, letting a wider audience follow along in real time rather than limiting it to a single headset user.
By leveraging spatial computing, the experience brought Warp’s technology to life, turning what could have been a passive video demo into an engaging, hands-on interaction that attendees could explore at their own pace.
Check out the video below to see the full experience in action—from start to finish.
THE RESULTS
- Increased booth traffic: The Apple Vision Pro experience became a crowd magnet, helping Warp stand out in a competitive exhibition space.
- Stronger engagement and business impact: Attendees spent more time interacting with Warp’s solution, leading to high-value follow-up conversations, new business opportunities, and collaborations formed after the show.
- Clearer communication: The immersive format helped attendees grasp the benefits of Warp’s AI-powered routing, simplifying complex logistics concepts and making the technology’s value instantly clear.
- Taking it further: Following the success of the event, Warp plans to expand the experience for its 2025 events calendar, reinforcing mixed reality as a long-term strategy for engagement and business growth.
This case study showcases how mixed reality can redefine B2B engagement, proving that even industries like freight logistics can benefit from immersive storytelling to drive interest, fuel business expansion, and create lasting impact.
TALK TO US
Ready to launch an unforgettable event experience—virtual or mixed reality, on Apple Vision Pro or any other headset? We’ve got you covered.