At AWE EU 2024 in Vienna, our VP of Global Partnerships, Sam Field, delivered a powerful session on what could be the most pivotal shift in augmented reality so far — the arrival of AR content in Google Maps.
If you’re curious about the future of AR-powered discovery, this talk is your starting point.
Watch Sam’s full 21-minute talk:
Through our collaboration with Google, we helped bring AR experiences directly into the Maps app for the first time—beginning with iconic sites in Paris, like the Eiffel Tower. Users could uncover animated, interactive overlays tied to real-world locations—accessible right from their phones.
What Sam Covered on Stage:
- How AR turns everyday navigation into immersive discovery
- Why this changes the game for brands looking to drive real-world engagement
- Examples of what’s possible: scavenger hunts, animated facades, timed drops, and more
- The power of giving people stories they can physically step into—not just content to scroll through
This shift transforms users from passive map-followers into active explorers, unlocking huge creative AR potential for tourism, retail, entertainment, and beyond. Instead of relying on traditional ads, brands can now meet people in the physical world through interactive layers of storytelling.
Big kudos to Sam for representing RPR on the global stage and showing how immersive tech is evolving—and being integrated into platforms that billions of people already use every day.
Photo credits: AWE
