Welcome to our dedicated hub for past, present and future events we have either hosted or been involved with – including industry-leading conferences, award ceremonies and exclusive webinars. Here, you can catch up on our recent activities, achievements, and collaborations in immersive technology across various sectors.
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At AWE USA 2025, the world’s leading XR event, Our CTO Preston Platt spoke about how AI is transforming the speed and scale of XR development. In his session, he revealed how AI can act as a creative co-pilot. It is not here to replace developers and designers. Rather, AI helps amplify ideas, sharpen execution, and significantly reduce production time.
In a world overwhelmed by AI content, Omead explained why in-person experiences are more valuable than ever. Events can’t be faked. They offer authentic engagement, physical interaction, and real connection. These are things AI simply cannot replicate.
We’re proud to share that Rock Paper Reality has won the Auggie Award for Best Location-Based Entertainment at AWE 2025, marking our second consecutive win. This year’s award recognizes our collaboration with Google on a world-first: the launch of AR content natively inside Google Maps, rolled out globally just ahead of the Paris Olympics.
At the recent Future of Audio Innovation event hosted by NextTechnow by Publicis Media, we brought something a little unexpected—and delightfully bold—to the table: an AI-powered wine tasting experience.
Our VP of Global Partnerships, Sam Field, recently joined David Terry on the Pivotalk Podcast by Pivotal London to unpack where immersive technology is headed—and why it's becoming essential for modern marketers.
At AWE EU 2024 in Vienna, our VP of Global Partnerships, Sam Field, delivered a powerful session on what could be the most pivotal shift in augmented reality so far — the arrival of AR content in Google Maps.
In the second event of our Reality Reimagined series, we took the audience behind the scenes of a bold experiment: building a Mixed Reality game for both Quest 3 and Apple Vision Pro—in just one week. Spoiler: we pulled it off.
We kicked off our brand-new virtual event series, Reality Reimagined, with a session that put location-based AR front and center—and introduced one of the biggest milestones in immersive tech to date (no exaggeration!).
There were lots of learnings, a few technical challenges, but an all-around successful VR event and was insightful, powerful, and a ton of fun.
From avatar design and hardware costs to machine learning algorithms and the teams behind them, this event aims to outline the actions we as the AR and VR community need to take so that this next wave of computing is truly accessible and inclusive to everyone.
AWE is one of the largest AR-focused events in the world.
The event was hosted by Emily Olman, CEO of Spatial First, and Patrick Johnson, CEO of Rock Paper Reality. It featured a killer presentation by Terry Schussler, Senior Director Spatial Computing, Deutsche Telekom and Tim Friedland, CEO, forwARdgame around 5G and multi-player gaming.
Patrick Johnson, CEO of RPR, hosted an evening at the Verizon Innovation Center along with Apple to focus on all things ARKit—the largest AR platform in the world with hundreds of millions of AR-enabled iPhones and iPads.
Check out the updated agenda. We've got a killer line up of AR presenters.
A great discussion about the future of 3D modeling for AR, AR Retail, AR advertising and marketing, and the future of Augmented Reality experiences for consumers.
We have lined up some serious AR heavy-hitters and demos, including a fireside chat with Tony Parisi.
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