What does brand engagement look like in an AR-first world?
Our VP of Global Partnerships, Sam Field, recently joined David Terry on the Pivotalk Podcast by Pivotal London to unpack where immersive technology is headed—and why it’s becoming essential for modern marketers.
In the conversation, Sam explores how immersive experiences shift the dynamic from passive viewing to active engagement, resulting in stronger brand recall, more meaningful interactions, and increased conversion. From AR try-ons to real-time fan activations, he highlights why immersive marketing is no longer a nice-to-have—it’s a strategic advantage.
Here are a few of his key insights:
- Immersive experiences capture intentional attention—users choose to engage, not just consume.
- This active interaction boosts memory, word-of-mouth, and sharing, making it ideal for experiential campaigns.
- For visual products like fashion, beauty, furniture, and art, immersive tools let users see before they buy, driving confidence and sales.
- With AI-powered XR wearables set to scale in 2025, brands that invest now will be ready for the next wave of digital interaction.
You can catch the full episode on Spotify, Pivotal’s website, and Apple Podcasts.
