In a digital economy driven by shareability, the real world becomes marketing’s most underused asset. Location-based Augmented Reality (AR) taps into that gap by placing immersive digital or 3D content directly onto the physical world—with the exclusivity of only being able to access the experience by visiting the site. From store windows to stadiums, iconic landmarks, parks or events, location-based AR turns any space into a stage for culture, storytelling, or product engagement.

From planning a trip to navigating a new city, using Virtual Reality in tourism enhances every stage of the travel journey. It helps travelers make better choices, builds confidence in bookings, and opens the world to those who might never physically see it.

Virtual Reality is putting the user inside your product narrative. It transforms product education into immersive, memorable interactions that accelerate decision-making, reduce returns, and differentiate your brand in a crowded marketplace.

Whether through immersive storytelling, gamified education, or remote access to priceless artifacts, VR is helping museums reclaim cultural relevance, deepen learning, and future-proof their visitor experience.

In this article, we’ll explore why VR is gaining traction at events, provide real-world examples of how it’s being used, and share key insights for maximizing its impact.

By blending immersive storytelling with interactive gameplay, VR games create memorable moments that draw attendees in and keep them engaged. Whether it’s a trade show, conference, or product launch, using Virtual Reality for events offers a fun and impactful way to boost participation.

Virtual Reality has emerged as a powerful solution, giving event planners and marketers the ability to captivate audiences through immersive, interactive experiences. Whether you’re aiming to impress stakeholders, educate attendees, or showcase a product in a bold new way, VR can elevate your booth value like no other.

One of the biggest shifts in 3D rendering techniques is Gaussian splatting – a fast, efficient way to create lightweight, high-quality interactive 3D visualizations that support the development of diverse industries.

AI avatars are transforming brand interactions by offering a level of personalization and personality that resonates with modern consumers, particularly Gen Z.

AR is having a big impact on attractions like museums, galleries and parks. We explore how it can drive consumer engagement and profits.

AR is having a big impact on attractions like museums, galleries and parks. We explore how it can drive consumer engagement and profits.

AR is revolutionizing the cosmetics & beauty sector, from personalized experiences and virtual make up try-ons to engaging DOOH campaigns.

RPR brings AI-powered NPC trend into the commercial world, creating opportunities for brands across all sectors.

Augmented reality in finance refers to creating an interactive environment where real world objects are digitally enhanced to improve financial operations.

Are you looking for new and innovative ways to reach customers? Here’s how virtual reality showrooms “wow” customers and give you a competitive edge.

Augmented reality and other extended reality technologies improve the customer experience for shoppers online and in stores.

Augmented reality has generated increased efficiencies in many sectors. In order so stay competitive, businesses need to harness the technology.

Rock Paper Reality (RPR) can guide you through the development of your strategy and the execution of your AR project from the ground up.

Augmented reality is set to bring about the next revolution in the industrial and manufacturing industries. To not adopt it is to be left behind.

Enterprise AR is set to bring about the next big wave of change in many industries. Businesses seeking to stay competitive should use the technology.

WebAR succeeds in doing away with all of these barriers by enabling people to instantly access AR without a download. This results in a smooth user experience, greater reach, higher conversions, increased shareability, and ultimately, more sales.

WebAR outperforms social media apps in terms of evaluating performance when it comes to analytics.

Beyond the excitement of visualizing a couch in your living room before you buy it or virtually trying on lipstick, augmented reality has a scalable impact in retail. It provides a higher level of service by attending to the customer’s needs immediately and with customized information.

AR ads’ limit the time and ‘friction’ between a consumer’s discovery of an item they are interested in purchasing and the purchase of that item.