By using Augmented Reality for events, commercial directors and experiential agencies can reduce costs, attract new audiences and educate prospects.
Augmented Reality (AR) Insights
Delve into the incredible world of Augmented Reality (AR). Here you’ll find the latest insights, views, and trends about AR and how it’s revolutionising industries and experiences. Learn about the latest advancements and explore how this incredible technology is transforming various industries.
What is Augmented Reality?
AR is an interactive, immersive experience that blends digital elements into the real world. Using smartphones, tablets, and wearables like AR glasses, Augmented Reality overlays virtual information onto the physical environment. It can be a powerful tool in enhancing the way we comprehend and interact with our surroundings.
What’s the difference between Augmented Reality and Virtual Reality?
AR uses mobile or head worn devices to overlay digital information (images, text, or 3D models) onto the real world. Virtual Reality (VR) creates entirely simulated environments, immersing users in a completely artificial world via a headset. AR enhances reality, while VR creates a new one.
How is Augmented Reality used?
AR is revolutionising various industries by seamlessly integrating digital information into real-world experiences. It is transforming entertainment, education, retail, and beyond, from interactive museum exhibits, fan experiences and games to virtual product trials and tourist navigation. Browse our Insights posts to discover the incredible impact Augmented Reality has brought to different sectors and how it’s enhancing our everyday lives.
AR opens up new opportunities for connecting with audiences through social media platforms. We took a deep dive into existing and emerging use cases.
AR's ability to engage audiences brings new creative horizons for content creators and and opens new marketing and revenue opportunities for commercial directors.
Augmented Reality is reshaping the way sports are consumed and creating unmissable opportunities for sports brands to connect with audiences.
AR is having a big impact on attractions like museums, galleries and parks. We explore how it can drive consumer engagement and profits.
AR is revolutionizing the cosmetics & beauty sector, from personalized experiences and virtual make up try-ons to engaging DOOH campaigns.
RPR brings AI-powered NPC trend into the commercial world, creating opportunities for brands across all sectors.
AR is revolutionizing the travel industry. We explore how AR tourism can shake up your business with remarkable competitive advantages and new revenue streams.
What’s particularly exciting about Google’s offering here is its accessibility. With integrations in Unity and Aero, developers can build high-quality, accurately anchored and geometrically realistic experiences without needing to physically visit the location themselves, and audiences can access them natively in-app or app-less via Aero.
Augmented reality in finance refers to creating an interactive environment where real world objects are digitally enhanced to improve financial operations.
In the food and beverage sector, AR offers many benefits and can spur customer engagement. With augmented reality, you not only engage consumers, but also encourage them to see, taste, and experience your product in a new way.
Are you looking for new ways to wow your customers? Here's how using augmented reality in eCommerce can help your brand stand out in a crowded market.
Are you looking for new and innovative ways to reach customers? Here's how virtual reality showrooms "wow" customers and give you a competitive edge.
Augmented reality and other extended reality technologies improve the customer experience for shoppers online and in stores.
Extended reality (XR) combines digital information with our environment. From business to education and the military, this technology is going mainstream.
Innovative technology will allow Walk to End Alzheimer’s participants to experience Promise Garden from their phones.
Are you looking for new and innovative ways to promote your brand? Learn how augmented reality in fashion can change the way you engage consumers.
How has augmented reality been applied in the healthcare and pharmaceutical industries?
Augmented reality has generated increased efficiencies in many sectors. In order so stay competitive, businesses need to harness the technology.
Rock Paper Reality (RPR) can guide you through the development of your strategy and the execution of your AR project from the ground up.
Augmented reality is set to bring about the next revolution in the industrial and manufacturing industries. To not adopt it is to be left behind.
Enterprise AR is set to bring about the next big wave of change in many industries. Businesses seeking to stay competitive should use the technology.
By bridging the gap between the real and digital world, AR Out-Of-Home advertising opens the opportunity for companies to turn plain old marketing strategies into immersive experiences.
Beyond the excitement of visualizing a couch in your living room before you buy it or virtually trying on lipstick, augmented reality has a scalable impact in retail. It provides a higher level of service by attending to the customer’s needs immediately and with customized information.
AR offers small businesses and Fortune 500s alike a chance to set themselves apart by using cutting-edge technology to showcase their products and services.
A collaboration with Charity Dynamics and Rock Paper Reality shows augmented reality’s ability to accelerate app user numbers, fundraising, engagement, and revenue.
AR ads’ limit the time and ‘friction’ between a consumer’s discovery of an item they are interested in purchasing and the purchase of that item.
Augmented Reality is a game-changer for both eCommerce and brick-and-mortar businesses. For example, AR product visualization is ideal for items like furniture, clothing, and cars, as it helps boost consumer confidence and reduce returns.
Glossary
Some useful terms to deepen your understanding of Augmented Reality
Marker Based Tracking
Marker-based AR uses predefined static and dynamic markers (certain images, patterns, or symbols) as reference points for overlaying digital content onto the real world. AR-enabled devices recognize these markers and superimpose virtual elements, such as 3D models or text overlays, onto the live view. Dynamic markers allow interactive elements to adapt to changes in the physical environment.
AR Trigger
An AR trigger is a specific marker, image, object, or action that prompts the AR system to initiate a digital augmentation or interaction. When the AR device detects the trigger, it overlays the corresponding virtual content onto the real-world view, engaging users in interactive experiences or providing additional information related to the trigger itself.
Depth Sensing
Depth sensors are three-dimensional range finders that collect distance information across a field of view. They emit light or light patterns and capture the reflected data; by analyzing the differences between emitted and returned light, the sensors identify surfaces and objects and their respective distances. These sensors are essential for enhancing immersive experiences like room-scale VR, hand-tracking applications, realistic Mixed Reality, 3D scanning, and mesh generation.
Persistent AR
Persistence refers to the capacity to keep things in place consistently over time. Persistent AR solutions allow virtual content to be consistently placed in an augmented scene across multiple user sessions. Therefore, when you go back to the AR application after leaving, you will find the content—including objects and layouts—in the same place as you left it.
Geolocation
Geolocation in AR involves integrating real-world geographical data, such as GPS coordinates, with digital information to create location-based AR experiences. Using a device’s location tracking capabilities, AR applications can overlay virtual content onto specific physical locations in the real world. This enables users to explore interactive AR content tied to their surroundings, such as historical information about landmarks.
AR Cloud
An AR Cloud is a digital replica of a real-world environment that enables real-time sharing of augmented reality experiences among users. This virtual environment acts as a “shared screen” for AR experiences: the AR cloud technology serves as an abstraction layer for physical spaces, objects, and individuals, allowing customization of digital content and experiences to suit specific needs.
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