WebAR development enables businesses to bring augmented reality to the widest possible audience. Frameworks and tools simplify the process.
T-Mobile
Immersive Storefront Experience for T-Mobile
RPR activates T-Mobile storefront with Google Geospatial for Formula 1 Las Vegas Grand Prix
Services:
Delivery: Geospatial campaign
Tech: Geospatial, photogrammetry, WebAR, Adobe Aero
Industry: Telecommunications
Key contributors:
Preston Platt
Basak Akman
Alexandre Branitsky
Pat Johnson
Anna Kite
Chris Merchant
Hannah Bartolomea
About the project
In a bold move to redefine the customer experience, T-Mobile, the trailblazing ‘supercharged Un-carrier,’ partnered with Rock Paper Reality to launch an all-new augmented reality campaign to coincide with the Las Vegas Formula One Grand Prix.
This initiative was more than just an advertisement; it was a full-sensory activation that leveraged the latest in Adobe Aero, Google Geospatial, and 3D technology to create a moment of connection between brand and consumer, a shared experience in the fast-paced world of Formula 1 racing. The experience set a new standard for how telecommunications companies—or any storefront business—can engage and inspire their audiences in an ever-evolving digital landscape.
The challenge
As premiere sponsor for the Grand Prix in Vegas, T-Mobile needed to create an engaging activation around its flagship store. T-Mobile sought to create an exciting, immersive experience that would encapsulate its ethos of innovation, speed, and connectivity.
Upon launching the experience, users queuing for the store would be treated to a mesmerizing show — a branded F1 car descending from above and speeding away. Encapsulating the characteristics of innovation, speed and connectivity, the spectacle would showcase the network’s super fast 5G offering and direct customers inside, or to service plans on the website.
The Solution
In order to create this show-stopping OOH activation, Adobe Aero and Google Geospatial were key. Our development team used a combination of Geospatial technology and photogrammetry to accurately world-anchor the experience to the T-Mobile flagship store in Vegas. The anchoring was so accurate that customers waiting to enter the store could watch the experience unfold precisely around the opening of the building.
THE RESULTS
We successfully deployed an unforgettable storefront experience using the latest Geospatial technology and 3D technology. By leveraging T-Mobile’s 5G network, we were able to create an even more powerful experience, with minimal friction for users. This meant incredibly detailed, high fidelity assets that were on-brand and super fast to load.
The F1 Vegas storefront activation was designed to promote T-Mobile’s 5G service offering and engage customers before entering the store. The campaign drew the attention and curiosity of passersby with physical signage promoting the experience. Upon scanning the QR code and completing the experience, users were guided into the store to meet a T-Mobile representative.
TALK TO US
Want to deploy a Geospatial storefront campaign for your brand? Get in touch today.
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