We took a flat 2D illustration of a head and bust and designed and developed a full-body 3D design and animation with a voice and personality. We then storyboarded various concepts for the experience, landing on a playful two-minute interactive dice game, allowing Purple Paradise to be as engaging of a character as the wine he represents.
To ensure the experience was easy to activate and accessible for all, we opted for Web AR technology. The app-less tech meant users could activate the game by simply scanning a bottle with a QR code. As this was an on-label experience, meaning that the game was started when customers aligned the character to the label on the bottle, we used curved image targets to augment bottles and other cylindrical and conical shapes using Web AR.
Stay in the know
Sign up to our newsletter for exclusive updates and content, delivered directly to your inbox.