A whimsical journey through the creation of a Ben & Jerry’s Sundae, featuring Adobe Aero’s all-new Web AR
Consulting: Customer journey mapping
Delivery: Web AR design and development, 3D asset creation and animation, campaign ideation and deployment
Web AR, Adobe Aero
Hospitality (Food & Beverage)
About the project
Ben & Jerry’s is known worldwide for their fun brand identity and pulse on both popular culture and nostalgia. With the successful EU launch of Sundaes, a line of ice cream offered in B&J’s trademark pints, Ben & Jerry’s teamed up with Rock Paper Reality and Adobe to tell the story of their Sundaes in a never-before-seen way using augmented reality.
To bring the experience to life, we used Adobe Aero–Adobe’s augmented reality creation and publication platform that features their all-new no-app required Web AR solution—called “app clips”—to create a first-of-its-kind Rube Goldberg-inspired game with B&J Sundae. The project was born of a dual-mandate to demonstrate the fantastic flavors and quirky identity of Ben & Jerry’s while pushing Adobe’s Aero’s latest creative offering to its limits.
We designed, developed, and deployed a very replayable augmented reality puzzle game, which brought to life Ben & Jerry’s playful identity and created massive taste appeal for their Sundaes. As the project has just launched, stats will be available in the coming months.
The partnership with Adobe saw the best of both worlds, creating a low-friction engagement that brought complex logic and interaction points to Adobe Aero like never before. The project was so successful that it was featured on the mainstage during the keynote at Adobe MAX 2022, and has been a major function of Ben & Jerry’s global marketing and outreach.
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