The Glenlivet - Hero Image - AR - Experience - Tasting Room - Flavors - Notes - Whisky Bottle - Flavor Profile

Intel Innovation Event

The world’s first WebAR puzzle game featuring 3D characters

A 6x boost in engagement levels at an in-person technology event 


Delivery: Web AR design and development, 3D asset creation & animation


Web AR


Events (Technology)

Key contributors:
Basak Akman

Basak Akman

Alexandre Branitsky

Alexandre Branitsky

Daniel Fernandes

Daniel Fernandes

Natalie Strange

Natalie Strange

About the project

Intel Innovation is an annual event for developers and technology specialists. It’s designed for experts to gather, learn, share, and collaborate using the latest in advanced Intel and Microsoft technology. For 2022, Intel aimed to push the experience further. They wanted to deliver a developer-first experience to increase developer participation throughout the event via fun and educational programs, with the developer community at the heart of the experience. 

The challenge

With increased online event participation, Intel aimed to encourage more technology experts to attend the event in person. Additionally, they wanted to drive attendees across various parts of the event space to visit, engage and learn more about the multiple zones that highlighted Intel’s breadth of software tools. In doing so, the solution had to be educational – to increase memory retention of core messaging of target products at each zone – but also interactive and fun – to provide a hands-on area for developers to experience the software’s capabilities and create a highly sharable experience. It had to be something attendees had never seen before from an Intel Innovation event. 

Intel - Unique Asset Gallery - 3D A - Vehicles - Chuck - CCTV Camera
Intel - Unique Asset Gallery - 3D B - Environment


RPR presented an immersive technology solution that connected with developers, showcasing Intel’s innovation through digital storytelling in a way that Intel and Microsoft have never done before. We designed and developed the world’s first Web-AR puzzle game experience featuring 3D characters that encouraged users to visit multiple zones using “badge quest” gamification, helping to create movement and engagement throughout the event. We designed the experience to be easy to access at each zone, activated via a simple QR code scan.

The experience was designed using evocative images to capture the attendees’ imaginations. This helped to start conversations and compelled attendees to engage in discussions around Microsoft and Intel products and services. The experience was quick and robust – with the back end set up to run on XEON on Azure to meet Intel requirements. Finally, we equipped Intel with 2D and 3D renderings of the experience to use before, during and after the event, and a promotional video to keep developers engaged long after Intel Innovation 2022 had ended.

Intel - Experience - AR - Augmented Reality - Tyres - UI - CTA - GET CODE - Chuck - Cowboy - Player


We designed and developed the ‘Token Wrangler 5000’, a four-part WebAR experience located at different zones throughout the event space. Upon arrival at the event, users are introduced to the first introductory experience. Upon scanning the QR code, they meet the game’s central character, Chuck. After losing three tokens in his backpack, users are instructed to help find chuck’s lost tokens by navigating three different event space zones, where they can scan a QR code to complete a challenge to collect Chuck’s lost tokens. During the experiences, users interact with core messages about Intel’s products, helping to educate them about the power of their software. Once all three tokens are collected, the user can collect free event swag and enter a prize draw to win an EVO Surface. 

The experience helped to boost engagement levels among attendees: 

  • 30% of event attendees took part in the Token Wrangler 5000 experience 
  • Six times more attendees visited demo stands with the AR experience compared to those without  
  • Hundreds of attendees clicked on the final call to action and completed the experience 


Want to know more about RPR and how we can support or guide you on your immersive technology experience? Get in touch today.

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