The world’s first WebAR puzzle game featuring 3D characters

THE SOLUTION

RPR presented an immersive technology solution that connected with developers, showcasing Intel’s innovation through digital storytelling in a way that Intel and Microsoft have never done before. We designed and developed the world’s first Web-AR puzzle game experience featuring 3D characters that encouraged users to visit multiple zones using “badge quest” gamification, helping to create movement and engagement throughout the event. We designed the experience to be easy to access at each zone, activated via a simple QR code scan.

The experience was designed using evocative images to capture the attendees’ imaginations. This helped to start conversations and compelled attendees to engage in discussions around Microsoft and Intel products and services. The experience was quick and robust – with the back end set up to run on XEON on Azure to meet Intel requirements. Finally, we equipped Intel with 2D and 3D renderings of the experience to use before, during and after the event, and a promotional video to keep developers engaged long after Intel Innovation 2022 had ended.

THE RESULTS

We designed and developed the ‘Token Wrangler 5000’, a four-part WebAR experience located at different zones throughout the event space. Upon arrival at the event, users are introduced to the first introductory experience. Upon scanning the QR code, they meet the game’s central character, Chuck. After losing three tokens in his backpack, users are instructed to help find chuck’s lost tokens by navigating three different event space zones, where they can scan a QR code to complete a challenge to collect Chuck’s lost tokens. During the experiences, users interact with core messages about Intel’s products, helping to educate them about the power of their software. Once all three tokens are collected, the user can collect free event swag and enter a prize draw to win an EVO Surface. 

The experience helped to boost engagement levels among attendees: 

• 30% of event attendees took part in the Token Wrangler 5000 experience 
• Six times more attendees visited demo stands with the AR experience compared to those without  
• Hundreds of attendees clicked on the final call to action and completed the experience