With increased online event participation, Intel aimed to encourage more technology experts to attend the event in person. Additionally, they wanted to drive attendees across various parts of the event space to visit, engage and learn more about the multiple zones that highlighted Intel’s breadth of software tools. In doing so, the solution had to be educational – to increase memory retention of core messaging of target products at each zone – but also interactive and fun – to provide a hands-on area for developers to experience the software’s capabilities and create a highly sharable experience. It had to be something attendees had never seen before from an Intel Innovation event.
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