WebAR development enables businesses to bring augmented reality to the widest possible audience. Frameworks and tools simplify the process.
Web AR
Augmented reality, made easy and accessible
What is Web AR?
Web-based augmented reality (WebAR) is a technology that allows users to access AR experiences directly from their smartphone’s web browser. With WebAR, users do not need to download an App. Instead, they can enjoy immersive experiences on their mobile phone and web browser as quickly as accessing a webpage. Explore our list of fantastic Web AR examples to learn more.
How does Web AR work?
Thanks to advances in mobile web browsers, you can experience engaging augmented reality content on your smartphone by scanning a QR code or clicking a web link. You’ll then receive permission to activate your camera. Once activated, you’re in the experience. It’s that simple.
The benefits of Web AR
Frictionless
There are fewer barriers to entry, and Web AR boasts more compatibility with all Android and iOS devices – creating a more seamless user experience.
Greater reach
Without the need for downloading an App, there is greater potential to improve the reach and accessibility of your Web AR content.
Better engagement
Web AR performs exceptionally well when engaging customers. On average, users of our experiences spend over three minutes engaged in digital content.
Improve conversions
AR experiences can lead to a 94% higher conversion rate* – thanks to better product visualisations and brand connection. (*Deloitte Digital).
Our Web AR services
Ground-breaking content creation
We’ve developed several proprietary workflows for AR content creation. From 3D photorealistic modelling and optimisation to custom interactions and loading screens – we create content that will excite your customers and delight stakeholders.
End-to-end service
Whether it’s your first Web AR project, or your one hundredth, knowing what you want and where to start is half the battle. We deliver a full suite of Web AR solutions, from strategic planning and creative ideation to design, development, and deployment.
Web AR hosting
We offer integrated cloud hosting that’s globally distributed for rapid content delivery, reliable security, and encryption. So, wherever your customers are around the globe, they can access the experience on the fastest, most reliable servers worldwide.
Performance measuring
We provide custom analytics dashboards to measure and track the success of your campaign performance. Integrate your Google Analytics, Facebook pixel, and eCommerce platforms – all visible in one place – to see how your Web AR experiences perform.
Web AR in action
Jackson Family Wines
Creating the world’s first holographic Web AR experience
We boosted awareness, engagement, and sales of Jackson Family Wine’s Pinot-Noir specialist brand, Siduri Wines. We used first-of-its-kind technology to entertain new and existing customers and bring Siduri’s audience face-to-face with a hologram of their winemaker.
Looking for expert WebAR advice?
We advise forward-thinking businesses on how to leverage and use Web AR to their advantage.
Want to create Web AR experiences?
Wedeliver exceptional WebAR experiences for businesses looking to bring their products and services to life.
Chat with us
Not sure where to start? Whether you need strategic advice and support or delivery experts to bring your vision to life, we’re here to help. Get in touch.
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