For a successful campaign, RPR conducted extensive market intelligence. These insights were used to develop a customer journey map, ensuring a frictionless way to engage with the experiences across the consumer journey, from digital advertising to in-store and product activations. Additionally, the team developed a cross channel launch strategy to grow brand awareness, improve brand engagement, and drive sales, with a post-launch plan to continue driving awareness.
To develop an authentic, quality frictionless experience, RPR created a first-of-its-kind, photorealistic holographic WebAR experience that brings compelling storytelling to the consumer product market. This was the world’s first holographic WebAR experience. RPR partnered with Microsoft’s volumetric capture team to create a hologram of Siduri’s founder, Adam Lee. Fusing the hologram with photorealistic 3D content in the real world meant we could offer the experience via the web instead of downloading extra apps, meaning a frictionless experience for the end customer.
Three holographic WebAR experiences were developed to tell the story of Siduri wines and ultimately articulate their belief that serious wine and serious fun are not mutually exclusive.
- Finding your perfect Pinot match
- The ultimate Screw cap Showdown
- Exploring our 90-point scores
The frictionless experiences allowed consumers to easily access the content directly from a mobile hyperlink or by simply scanning a QR code, which will also be featured on the wine label itself, allowing customers to launch the experience in the real world.
The first-of-its-kind innovation led to a massive uplift in the brand’s awareness, engagement, and sales.
If you want to learn more about Web AR, explore our archive of insights.
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