The American Heart Association led with a mobile first and augmented reality strategy to tap into the youth market. Within a year they saw a significant impact to student engagement both in terms of registration and donations. It was released to over 18 million kids across the United States with an incredible 37% of all event participants leveraging the app and raising $9.4 million through the mobile app alone.

AR ARcade Experiences included:
24 rigged and animated 3D characters
Backend system integration