AI avatars are transforming brand interactions by offering a level of personalization and personality that resonates with modern consumers, particularly Gen Z.
Saks Fifth Avenue
Frictionless shopping experience that improved buyer confidence, spending, and reduced returns
Services:
AR for Retail
Tech:
3D & Immersive
Industry:
eCommerce
Key contributors
Preston Platt
Patrick Johnson
About the project
Saks shoppers could use smartglasses or phones to view virtual clothing on a rack in-store or at home, select items to buy, receive recommendations about related clothing or accessories and access relevant information about merchandise.
The app created a frictionless shopping experience that improved buyer confidence, increased spending per-visit, and reduced returned merchandise.
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