Saks Fifth Avenue - Hero Image

Saks Fifth Avenue

Frictionless shopping experience that improved buyer confidence, spending, and reduced returns


AR for Retail 


3D & Immersive



Key contributors
Preston Platt

Preston Platt

Patrick Johnson

Patrick Johnson

About the project

Saks shoppers could use smartglasses or phones to view virtual clothing on a rack in-store or at home, select items to buy, receive recommendations about related clothing or accessories and access relevant information about merchandise.

The app created a frictionless shopping experience that improved buyer confidence, increased spending per-visit, and reduced returned merchandise.

Saks Fifth Avenue - Unique Detail Gallery
Saks Fifth Avenue - Experience - Tracking image - Dice
Saks Fifth Avenue - Post Project - Users - Instagram Post


Want to know more about RPR and how we can support or guide you on your immersive technology experience? Get in touch today.

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