WebAR development enables businesses to bring augmented reality to the widest possible audience. Frameworks and tools simplify the process.
American Heart Association
Mobile “AR Arcade” for the American Heart Association called the Kid’s Heart Challenge
Services:
Delivery: AR Video Games, Sharable Face Filters, AR Coloring Book, 24 rigged and animated 3D characters, Backend system integration
Tech:
Web AR
Industry:
Not For Profit
Key contributors:
Anna Kite
Alexandre Branitsky
About the project
Going on its second year, RPR developed a mobile “AR Arcade” for the American Heart Association called the Kid’s Heart Challenge. It was deployed to 18 million kids across America and raised $9.4M through the app.
The American Heart Association led with a mobile first and augmented reality strategy to tap into the youth market. Within a year they saw a significant impact to student engagement both in terms of registration and donations. It was released to over 18 million kids across the United States with an incredible 37% of all event participants leveraging the app and raising $9.4 million through the mobile app alone.
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