WebAR development enables businesses to bring augmented reality to the widest possible audience. Frameworks and tools simplify the process.
American Heart Association
Mobile “AR Arcade” for the American Heart Association called the Kid’s Heart Challenge
Services:
Delivery: AR Video Games, Sharable Face Filters, AR Coloring Book, 24 rigged and animated 3D characters, Backend system integration
Tech:
Web AR
Industry:
Not For Profit
Key contributors:
Anna Kite
Alexandre Branitsky
ABOUT THE PROJECT
For four consecutive years, RPR developed a mobile “AR Arcade” for the American Heart Association called the Kid’s Heart Challenge. It was released to over 15 million kids across the United States with an adoption rate of 50% amongst registered students and 30% of online donations coming through the mobile app.
The American Heart Association led with a mobile-first and augmented reality strategy to tap into the youth market. Within the first year they saw a significant impact to student engagement both in terms of registration and donations.
“The increased student engagement through the augmented reality features has been encouraging to see,” said Paisley Payton, the national youth market strategic director for the American Heart Association.
“Using gamification, students are now excited to participate and are able to learn heart healthy tips, while fundraising. Mobile devices and interacting with augmented reality features are already second nature to today’s youth – by introducing these features as part of the Kids Heart Challenge mobile app, we’re providing our students a way to fundraise that’s natural to them.”
Paisley Payton
American Heart Association
RPR developed a series of animated 3D characters for an iOS and Android mobile interface. It encouraged kids to download the app and register for the program, in order to unlock and share AR experiences based on earning points and achieving fundraising goals in competition with other students. These included AR Face Filters, an AR coloring book, AR tattoos, and an interactive AR game. Students had dozens of items they could scan to receive an AR experience, which resulted in millions of AR scans.
“The American Heart Association is using RPR’s leading edge technology to help bring the Kids Heart Challenge application to a new level of user engagement and excitement among the young, and as a tool to help drive their vision forward both from a mission and fundraising perspective. It’s energizing to see these students embrace augmented reality.”
Kathy Kempff
CEO, Charity Dynamics
3D augmented reality content can tell a story in a way 2D media cannot, yet many brands remain confused about how best to capitalize on the opportunity and integrate the technology to drive real value. We take away that pain, helping companies navigate the AR jungle to find the best solution, across any channel and on any platform.
By incorporating immersive storytelling experiences together with 3D photo-realism, RPR was able to breathe new life into the Kids Heart Challenge app and have helped them boost fundraising, recruitment, engagement and revenue. It’s particularly gratifying when working with an organization whose vision is to improve the health of kids.
TALK TO US
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