Rock Paper Reality
American Heart Association
Mobile “AR Arcade” for the American Heart Association called the Kid’s Heart Challenge
Services:
Delivery: AR Video Games, Sharable Face Filters, AR Coloring Book, 24 rigged and animated 3D characters, Backend system integration
Tech:
Web AR
Industry:
Not For Profit
Key contributors:
Anna Kite
Alexandre Branitsky
About the project
Going on its second year, RPR developed a mobile “AR Arcade” for the American Heart Association called the Kid’s Heart Challenge. It was deployed to 18 million kids across America and raised $9.4M through the app.
The American Heart Association led with a mobile first and augmented reality strategy to tap into the youth market. Within a year they saw a significant impact to student engagement both in terms of registration and donations. It was released to over 18 million kids across the United States with an incredible 37% of all event participants leveraging the app and raising $9.4 million through the mobile app alone.
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