RPR launches first-of-its-kind experience with Adobe Aero and Google Geospatial

About the project

Adobe is the global leader in creative software solutions. Its suite of digital media products empowers creatives worldwide, from independent artists to large teams in multinational companies. Synonymous nowadays with creative innovation, it’s committed to transforming the world through digital experiences.

In May 2023 Adobe Aero announced its very special integration with Google’s Geospatial Creator platform. The partnership enables developers to build, preview and publish state-of-the-art 3D content that can be accessed by users in the real world. Powered by Google Maps Platform and ARCore, Geospatial Creator makes accurate real-world anchoring, scene semantics and more accessible in Unity and Adobe Aero.

Needless to say, this presents an unprecedented opportunity for developers — but also for brands seeking to evolve the way their audiences discover and engage with them. It’s particularly important for Gen Z and Gen Alpha, who are already accustomed to immersive experiences. For those generations, 3D worlds like Minecraft and Fortnite are the norm.

The Solution

Working with a host of Adobe products, our creative experts created a real-world-anchored AR experience. Starting with Adobe Sampler, they captured the photogrammetry from chosen hero objects and created textures from still photographs. They then used Substance Painter to perfect 3D models that had been hand-built using Maya and added textures to them. Substance Stager was also used for checking the models.  

The 3D and 2D teams worked together, often using Adobe Substance Stager and Adobe Dimension as a bridge. They created 2D graphics with Photoshop and used Illustrator’s 3D effect tool to texture the UI using origami paper. After adding the texture to the 3D UI in Adobe Dimension, they then brought the experience into Adobe Aero. This enabled them to compose and test the user experience.