SPOOKTACULAR HALLOWEEN BRANDED GEN AI FILTER MEETS WEBAR

ABOUT THE PROJECT

Mission: Halloween Reimagined!

This Halloween, our lead designer, Basak Akman, decided to sprinkle a touch of cute and glam onto the spooky season with a tech-infused makeover. Determined to captivate younger audiences, she set out to train an AI model so enchanting, it would be impossible to resist.

The objectives behind this mission were clear:

• Shareability is a Must! What’s a great experience if it can’t be shared? We aimed to create an end result so compelling that users can’t help but spread the word—and the scares!—boosting our visibility across all digital platforms.
• Consistency Across the Board! We needed to develop branded Gen AI models that reliably deliver playful yet ghostly charm to every user.
• Banish Boredom with WebAR! More than just eye-catching, the integration with WebAR was crucial to keep those eyes glued. We wanted to ramp up user engagement and dwell time through entertaining interactions.

THE CHALLENGE

Spooky Obstacles & Tech Tricks!

It was about seamlessly merging technologies—ComfyUI and WebAR—while crafting fun interactions to enhance the user experience without a hitch.

But the technical gremlins didn’t stop there. Hungry for processing power, Gen AI models threatened to inflate operational costs and cause frustrating load times when hosted on the cloud. Overcoming these challenges required a mix of creativity, technical savvy, and a bit of magic.

THE SOLUTION

More than Just a GenAI Filter, It’s an Experience!

We launched Final Selfie on Halloween 2024 as our all-new branded GenAI filter, fully configured into a web-based augmented reality (WebAR) experience.

Curious? Dare to take your haunted selfie? Snap it right here: https://rpr.to/halloween-ai/ 

Here’s how we made it happen:

Terrifyingly unforgettable promotion: Great experiences deserve great exposure. We produced a high-quality animated promo video with Unreal Engine, achieving real-time rendering.

Drop-dead fabulous selfies: Using ComfyUI, we developed a custom GenAI model that allows users to capture their image and see it transformed with a glamorous, spooky twist, perfectly reflecting our unique Halloween theme.

Engagement while waiting: We didn’t just keep users waiting for their chilling transformations; we kept them entertained! By integrating ComfyUI with 8th Wall, we created a WebAR mini-game for users to play while their ‘last look’ was being prepared.

THE RESULTS

A Haunted Hit!

This internal R&D project hit all the marks. By unlocking user generative content within the realm of immersive tech, we placed users at the heart of the experience, engaging them on a deeply personal level. This approach not only enabled the generation of memorable photos that fostered positive vibes around our brand but also boosted shareability. (Yes, imagine a campaign where customers enthusiastically and genuinely share your brand because they’re having so much fun!)

And, we kicked off a slick cross-channel promotion. This strategy of quickly repurposing assets is key to helping our clients widen their reach and enhance shareability across various channels during their immersive campaigns.

THE USE CASES

Revolutionizing User Experiences Across Sectors!

The potential applications of GenAI filters are vast. In tourism and travel, these filters can transport users to dream destinations, creating the perfect Instagrammable images. Sports organizations can enable fans to capture thrilling moments with their favorite athletes. Fashion brands can transform customers into digital ambassadors, showcasing chic outfits. In entertainment, from movie premieres to concerts and games, GenAI filters let users generate digital souvenirs with their cherished stars.