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There were lots of learnings, a few technical challenges, but an all-around successful VR event and was insightful, powerful, and a ton of fun.

From avatar design and hardware costs to machine learning algorithms and the teams behind them, this event aims to outline the actions we as the AR and VR community need to take so that this next wave of computing is truly accessible and inclusive to everyone.

AWE is one of the largest AR-focused events in the world.

The event was hosted by Emily Olman, CEO of Spatial First, and Patrick Johnson, CEO of Rock Paper Reality. It featured a killer presentation by Terry Schussler, Senior Director Spatial Computing, Deutsche Telekom and Tim Friedland, CEO, forwARdgame around 5G and multi-player gaming.

Patrick Johnson, CEO of RPR, hosted an evening at the Verizon Innovation Center along with Apple to focus on all things ARKit—the largest AR platform in the world with hundreds of millions of AR-enabled iPhones and iPads.

Check out the updated agenda. We’ve got a killer line up of AR presenters.

A great discussion about the future of 3D modeling for AR, AR Retail, AR advertising and marketing, and the future of Augmented Reality experiences for consumers.

We have lined up some serious AR heavy-hitters and demos, including a fireside chat with Tony Parisi.

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Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.

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Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.

Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.

Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.

Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.

Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.

Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.

Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.

Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.

Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.

Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.

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Innovative technology will allow Walk to End Alzheimer’s participants to experience Promise Garden from their phones.

Rock Paper Reality (RPR) can guide you through the development of your strategy and the execution of your AR project from the ground up.

A collaboration with Charity Dynamics and Rock Paper Reality shows augmented reality’s ability to accelerate app user numbers, fundraising, engagement, and revenue.

Augmented Reality is a game-changer for both eCommerce and brick-and-mortar businesses. For example, AR product visualization is ideal for items like furniture, clothing, and cars, as it helps boost consumer confidence and reduce returns.

WebAR development enables businesses to bring augmented reality to the widest possible audience. Frameworks and tools simplify the process.

Of the two main approaches to developing augmented reality (AR) experiences, WebAR works on nearly all devices without requiring downloads.

AR portals can have photorealistic 360 spheres showing real-world locations or they can be completely digitally crafted into a number of imaginary worlds. AR portals can be the size of a small room or can be the size of stadiums.

WebAR in the beverage industry allows brands to deeply engage customers. This elevates the user experience, allowing them to stand above the competition.

WebAR is a huge undertaking for a marketing org; check out how RPR makes it easier.

WebAR succeeds in doing away with all of these barriers by enabling people to instantly access AR without a download. This results in a smooth user experience, greater reach, higher conversions, increased shareability, and ultimately, more sales.

The applications of WebAR are unlimited. It can be used to promote brands, increase awareness, enhance learning, and provide interactive entertainment.

Web-based augmented reality (webAR) technology helps companies extend their reach through mobile devices. But, how does it work and what makes it effective?

Web AR is a very effective medium to drive brand awareness and conversions. The only limit to this technology is creativity. So here’s some of the best Web AR Marketing examples to give you inspiration!

WebAR outperforms social media apps in terms of evaluating performance when it comes to analytics.

The biggest drawback of app-based AR technology is getting users to download an application.

While app-based AR has slowed down the pace of AR integration into marketing campaigns, Web AR is making up for the friction. But there are still challenges associated with successfully executing Web-based AR campaigns.

Within a few clicks, your customer can interact with your brand in the physical world, view products at home, try-on clothing items like sunglasses, or watch the founder of the brand talk and walk across your kitchen table.

Top Interactive Agencies did a deep-dive interview into the future of Augmented Reality with RPR’s CEO, Patrick Johnson. The interview covered key AR questions such as Web AR Marketing, RPR’s research methodologies, and the next big trends for Augmented Reality agencies.

Unlike app-based AR that requires the user to download and store an application on their phone (taking up time and space), Web AR is app-less, requires no downloads, and is a lower barrier to entry for users.