Innovative technology will allow Walk to End Alzheimer’s participants to experience Promise Garden from their phones.

Rock Paper Reality (RPR) can guide you through the development of your strategy and the execution of your AR project from the ground up.

A collaboration with Charity Dynamics and Rock Paper Reality shows augmented reality’s ability to accelerate app user numbers, fundraising, engagement, and revenue.

Augmented Reality is a game-changer for both eCommerce and brick-and-mortar businesses. For example, AR product visualization is ideal for items like furniture, clothing, and cars, as it helps boost consumer confidence and reduce returns.

Are you looking for new and innovative ways to reach customers? Here’s how virtual reality showrooms “wow” customers and give you a competitive edge.

Augmented reality and other extended reality technologies improve the customer experience for shoppers online and in stores.

Extended reality (XR) combines digital information with our environment. From business to education and the military, this technology is going mainstream.

Are you looking for new and innovative ways to promote your brand? Learn how augmented reality in fashion can change the way you engage consumers.

How has augmented reality been applied in the healthcare and pharmaceutical industries?

Enterprise AR is set to bring about the next big wave of change in many industries. Businesses seeking to stay competitive should use the technology.

By bridging the gap between the real and digital world, AR Out-Of-Home advertising opens the opportunity for companies to turn plain old marketing strategies into immersive experiences.

Beyond the excitement of visualizing a couch in your living room before you buy it or virtually trying on lipstick, augmented reality has a scalable impact in retail. It provides a higher level of service by attending to the customer’s needs immediately and with customized information.

AR offers small businesses and Fortune 500s alike a chance to set themselves apart by using cutting-edge technology to showcase their products and services.

AR ads’ limit the time and ‘friction’ between a consumer’s discovery of an item they are interested in purchasing and the purchase of that item.

Augmented Reality is a game-changer for both eCommerce and brick-and-mortar businesses. For example, AR product visualization is ideal for items like furniture, clothing, and cars, as it helps boost consumer confidence and reduce returns.

WebAR development enables businesses to bring augmented reality to the widest possible audience. Frameworks and tools simplify the process.

Of the two main approaches to developing augmented reality (AR) experiences, WebAR works on nearly all devices without requiring downloads.

AR portals can have photorealistic 360 spheres showing real-world locations or they can be completely digitally crafted into a number of imaginary worlds. AR portals can be the size of a small room or can be the size of stadiums.

WebAR in the beverage industry allows brands to deeply engage customers. This elevates the user experience, allowing them to stand above the competition.

WebAR is a huge undertaking for a marketing org; check out how RPR makes it easier.

WebAR succeeds in doing away with all of these barriers by enabling people to instantly access AR without a download. This results in a smooth user experience, greater reach, higher conversions, increased shareability, and ultimately, more sales.

The applications of WebAR are unlimited. It can be used to promote brands, increase awareness, enhance learning, and provide interactive entertainment.

Web-based augmented reality (webAR) technology helps companies extend their reach through mobile devices. But, how does it work and what makes it effective?

Web AR is a very effective medium to drive brand awareness and conversions. The only limit to this technology is creativity. So here’s some of the best Web AR Marketing examples to give you inspiration!

WebAR outperforms social media apps in terms of evaluating performance when it comes to analytics.

The biggest drawback of app-based AR technology is getting users to download an application.

While app-based AR has slowed down the pace of AR integration into marketing campaigns, Web AR is making up for the friction. But there are still challenges associated with successfully executing Web-based AR campaigns.

Within a few clicks, your customer can interact with your brand in the physical world, view products at home, try-on clothing items like sunglasses, or watch the founder of the brand talk and walk across your kitchen table.

Top Interactive Agencies did a deep-dive interview into the future of Augmented Reality with RPR’s CEO, Patrick Johnson. The interview covered key AR questions such as Web AR Marketing, RPR’s research methodologies, and the next big trends for Augmented Reality agencies.

Unlike app-based AR that requires the user to download and store an application on their phone (taking up time and space), Web AR is app-less, requires no downloads, and is a lower barrier to entry for users.