At AWE USA 2025, the world’s leading XR event, Our CTO Preston Platt spoke about how AI is transforming the speed and scale of XR development. In his session, he revealed how AI can act as a creative co-pilot. It is not here to replace developers and designers. Rather, AI helps amplify ideas, sharpen execution, and significantly reduce production time.

In a world overwhelmed by AI content, Omead explained why in-person experiences are more valuable than ever. Events can’t be faked. They offer authentic engagement, physical interaction, and real connection. These are things AI simply cannot replicate.

We’re proud to share that Rock Paper Reality has won the Auggie Award for Best Location-Based Entertainment at AWE 2025, marking our second consecutive win. This year’s award recognizes our collaboration with Google on a world-first: the launch of AR content natively inside Google Maps, rolled out globally just ahead of the Paris Olympics.

At the recent Future of Audio Innovation event hosted by NextTechnow by Publicis Media, we brought something a little unexpected—and delightfully bold—to the table: an AI-powered wine tasting experience.

Our VP of Global Partnerships, Sam Field, recently joined David Terry on the Pivotalk Podcast by Pivotal London to unpack where immersive technology is headed—and why it’s becoming essential for modern marketers.

At AWE EU 2024 in Vienna, our VP of Global Partnerships, Sam Field, delivered a powerful session on what could be the most pivotal shift in augmented reality so far — the arrival of AR content in Google Maps.

In the second event of our Reality Reimagined series, we took the audience behind the scenes of a bold experiment: building a Mixed Reality game for both Quest 3 and Apple Vision Pro—in just one week. Spoiler: we pulled it off.

We kicked off our brand-new virtual event series, Reality Reimagined, with a session that put location-based AR front and center—and introduced one of the biggest milestones in immersive tech to date (no exaggeration!).

For those who’d like to explore how to harness this product for your brand, this guide covers all the important points, including how the Apple Vision Pro works, the technology behind it, and how companies can use the Apple Vision Pro to grow their brand.

By using Augmented Reality for events, commercial directors and experiential agencies can reduce costs, attract new audiences and educate prospects.

AR opens up new opportunities for connecting with audiences through social media platforms. We took a deep dive into existing and emerging use cases.

AR is having a big impact on attractions like museums, galleries and parks. We explore how it can drive consumer engagement and profits.

AR is revolutionizing the travel industry. We explore how AR tourism can shake up your business with remarkable competitive advantages and new revenue streams.

What’s particularly exciting about Google’s offering here is its accessibility. With integrations in Unity and Aero, developers can build high-quality, accurately anchored and geometrically realistic experiences without needing to physically visit the location themselves, and audiences can access them natively in-app or app-less via Aero. 

Augmented reality (AR) is revolutionizing the restaurant industry. AR makes menus interactive, improves the dining experience, and aids in training.

In the food and beverage sector, AR offers many benefits and can spur customer engagement. With augmented reality, you not only engage consumers, but also encourage them to see, taste, and experience your product in a new way.

Are you looking for new ways to wow your customers? Here’s how using augmented reality in eCommerce can help your brand stand out in a crowded market.

Extended reality (XR) combines digital information with our environment. From business to education and the military, this technology is going mainstream.

AR portals can have photorealistic 360 spheres showing real-world locations or they can be completely digitally crafted into a number of imaginary worlds. AR portals can be the size of a small room or can be the size of stadiums.

Innovative technology will allow Walk to End Alzheimer’s participants to experience Promise Garden from their phones.

Are you looking for new and innovative ways to promote your brand? Learn how augmented reality in fashion can change the way you engage consumers.

WebAR in the beverage industry allows brands to deeply engage customers. This elevates the user experience, allowing them to stand above the competition.

How has augmented reality been applied in the healthcare and pharmaceutical industries?

WebAR is a huge undertaking for a marketing org; check out how RPR makes it easier.

The applications of WebAR are unlimited. It can be used to promote brands, increase awareness, enhance learning, and provide interactive entertainment.

Web AR is a very effective medium to drive brand awareness and conversions. The only limit to this technology is creativity. So here’s some of the best Web AR Marketing examples to give you inspiration!

AR offers small businesses and Fortune 500s alike a chance to set themselves apart by using cutting-edge technology to showcase their products and services.

There were lots of learnings, a few technical challenges, but an all-around successful VR event and was insightful, powerful, and a ton of fun.

From avatar design and hardware costs to machine learning algorithms and the teams behind them, this event aims to outline the actions we as the AR and VR community need to take so that this next wave of computing is truly accessible and inclusive to everyone.

Within a few clicks, your customer can interact with your brand in the physical world, view products at home, try-on clothing items like sunglasses, or watch the founder of the brand talk and walk across your kitchen table.

A collaboration with Charity Dynamics and Rock Paper Reality shows augmented reality’s ability to accelerate app user numbers, fundraising, engagement, and revenue.

AWE is one of the largest AR-focused events in the world.

Top Interactive Agencies did a deep-dive interview into the future of Augmented Reality with RPR’s CEO, Patrick Johnson. The interview covered key AR questions such as Web AR Marketing, RPR’s research methodologies, and the next big trends for Augmented Reality agencies.

Unlike app-based AR that requires the user to download and store an application on their phone (taking up time and space), Web AR is app-less, requires no downloads, and is a lower barrier to entry for users.

The event was hosted by Emily Olman, CEO of Spatial First, and Patrick Johnson, CEO of Rock Paper Reality. It featured a killer presentation by Terry Schussler, Senior Director Spatial Computing, Deutsche Telekom and Tim Friedland, CEO, forwARdgame around 5G and multi-player gaming.

Patrick Johnson, CEO of RPR, hosted an evening at the Verizon Innovation Center along with Apple to focus on all things ARKit—the largest AR platform in the world with hundreds of millions of AR-enabled iPhones and iPads.

Check out the updated agenda. We’ve got a killer line up of AR presenters.

A great discussion about the future of 3D modeling for AR, AR Retail, AR advertising and marketing, and the future of Augmented Reality experiences for consumers.

We have lined up some serious AR heavy-hitters and demos, including a fireside chat with Tony Parisi.

Augmented Reality is a game-changer for both eCommerce and brick-and-mortar businesses. For example, AR product visualization is ideal for items like furniture, clothing, and cars, as it helps boost consumer confidence and reduce returns.