Market Intelligence

Discover where to play, and win.

Making sense of immersive technologies with market intelligence

Market intelligence helps businesses better understand the state of immersive and 3D technology relating to their business offering. Companies use market intelligence to make strategic decisions on market segmentation and penetration, helping you to establish the market opportunities available to achieve your future goals and ambitions.

How market intelligence helps

Businesses come to RPR to better understand the immersive technology market so they can establish relevance and deliver value to the market.

Insights

Establish key insights into your target customers, competitors, and your capabilities to deliver products and services of value.

Certainty

Decision-making underpinned by deep insight based on thorough market research will help develop certainty about market-related decisions. 

Validation

We develop ideas and hypotheses to validate with clients or help validate their own by speaking to experts and target customers in the market.

How we work

Our approach is straightforward. We develop a deep understanding of your problem. We then use our incisive market knowledge and business intelligence to help define solutions. Finally, we create clear paths to achieve your goals and ambitions. 

Discover

Establish insights into your business offering and capabilities and analyse the key competitors in your marketplace and the needs of your target customers. 

Define

Based on our market research, we define the ideas and hypotheses to test in the market with your key audiences and establish vital opportunities.

Deliver

We deliver core insights and a market intelligence report outlining the key opportunities where your business can play.

Market Intelligence

Adobe

How we developed a strategic market opportunity to help Adobe drive growth

Find out how we helped the world’s leading content software developer better understand the metaverse’s key market opportunities. Our incisive market intelligence ultimately led to an acquisition decision which will help to fuel market growth in an entirely new space for the software giant.

How can RPR help?

Looking for immersive market intelligence?

We advise forward-thinking businesses by providing industry-leading market intelligence reports.

Want to create an immersive experience?

We deliver immersive tech solutions for forward-thinking businesses.

Chat with us

Not sure where to start? Whether you need strategic advice and support or delivery experts to bring your vision to life, we’re here to help. Get in touch.

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Latest insights

Enhancing Brand Interactions with AI Avatars

Enhancing Brand Interactions with AI Avatars

AI avatars are transforming brand interactions by offering a level of personalization and personality that resonates with modern consumers, particularly Gen Z.

Omead Sinai

April 4th, 2024

Augmented Reality for Events

Augmented Reality for Events

By using Augmented Reality for events, commercial directors and experiential agencies can reduce costs, attract new audiences and educate prospects.

Patrick Johnson

April 4th, 2024

Augmented Reality in Entertainment & Media

Augmented Reality in Entertainment & Media

AR’s ability to engage audiences brings new creative horizons for content creators and and opens new marketing and revenue opportunities for commercial directors.

Sam Field

April 4th, 2024

Augmented Reality in Sports

Augmented Reality in Sports

Augmented Reality is reshaping the way sports are consumed and creating unmissable opportunities for sports brands to connect with audiences.

Sam Field

April 4th, 2024

Immersive Learning & Training

Immersive Learning & Training

AR is having a big impact on attractions like museums, galleries and parks. We explore how it can drive consumer engagement and profits.

Omead Sinai

April 4th, 2024

Augmented Reality for Attractions

Augmented Reality for Attractions

AR is having a big impact on attractions like museums, galleries and parks. We explore how it can drive consumer engagement and profits.

Patrick Johnson

April 4th, 2024

Augmented Reality in Tourism and Travel

Augmented Reality in Tourism and Travel

AR is revolutionizing the travel industry. We explore how AR tourism can shake up your business with remarkable competitive advantages and new revenue streams.

Patrick Johnson

April 4th, 2024

Augmented Reality in eCommerce

Augmented Reality in eCommerce

Are you looking for new ways to wow your customers? Here’s how using augmented reality in eCommerce can help your brand stand out in a crowded market.

Patrick Johnson

April 4th, 2024

The Main Components of WebAR Development

The Main Components of WebAR Development

WebAR development enables businesses to bring augmented reality to the widest possible audience. Frameworks and tools simplify the process.

Preston Platt

April 4th, 2024

Is WebAR Better than AR Apps?

Is WebAR Better than AR Apps?

Of the two main approaches to developing augmented reality (AR) experiences, WebAR works on nearly all devices without requiring downloads.

Preston Platt

April 4th, 2024

10 Applications of Extended Reality

10 Applications of Extended Reality

Extended reality (XR) combines digital information with our environment. From business to education and the military, this technology is going mainstream.

Patrick Johnson

April 4th, 2024

Augmented Reality in Fashion

Augmented Reality in Fashion

Are you looking for new and innovative ways to promote your brand? Learn how augmented reality in fashion can change the way you engage consumers.

Patrick Johnson

April 4th, 2024

WebAR in the Beverage Industry

WebAR in the Beverage Industry

WebAR in the beverage industry allows brands to deeply engage customers. This elevates the user experience, allowing them to stand above the competition.

Patrick Johnson

April 4th, 2024

Industrial and Manufacturing AR

Industrial and Manufacturing AR

Augmented reality is set to bring about the next revolution in the industrial and manufacturing industries. To not adopt it is to be left behind.

Omead Sinai

April 4th, 2024

Enterprise Deployments of Augmented Reality

Enterprise Deployments of Augmented Reality

Enterprise AR is set to bring about the next big wave of change in many industries. Businesses seeking to stay competitive should use the technology.

Omead Sinai

April 4th, 2024

The Best WebAR Experiences (8 Examples)

The Best WebAR Experiences (8 Examples)

Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.

Patrick Johnson

April 4th, 2024

How Does Web-based Augmented Reality Work?

How Does Web-based Augmented Reality Work?

Web-based augmented reality (webAR) technology helps companies extend their reach through mobile devices. But, how does it work and what makes it effective?

Preston Platt

April 4th, 2024

The Best Web AR Marketing

The Best Web AR Marketing

Web AR is a very effective medium to drive brand awareness and conversions. The only limit to this technology is creativity. So here’s some of the best Web AR Marketing examples to give you inspiration!

Patrick Johnson

April 4th, 2024

What You Need To Know About WebAR Analytics

What You Need To Know About WebAR Analytics

Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.

Omead Sinai

April 4th, 2024

The Challenges Behind Web AR Campaigns

The Challenges Behind Web AR Campaigns

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Preston Platt

April 4th, 2024

Examples of AR in Marketing

Examples of AR in Marketing

Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.

Patrick Johnson

April 4th, 2024

Everything You Need to Know About Web AR

Everything You Need to Know About Web AR

Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.

Patrick Johnson

April 4th, 2024

AWE Nite SF: The Holiday Party!

AWE Nite SF: The Holiday Party!

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Patrick Johnson

April 4th, 2024

AR Ads & AR Commerce

AR Ads & AR Commerce

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Omead Sinai

April 4th, 2024