AI avatars are transforming brand interactions by offering a level of personalization and personality that resonates with modern consumers, particularly Gen Z.
Market Intelligence
Discover where to play, and win.
Making sense of immersive technologies with market intelligence
Market intelligence helps businesses better understand the state of immersive and 3D technology relating to their business offering. Companies use market intelligence to make strategic decisions on market segmentation and penetration, helping you to establish the market opportunities available to achieve your future goals and ambitions.
How market intelligence helps
Businesses come to RPR to better understand the immersive technology market so they can establish relevance and deliver value to the market.
Insights
Establish key insights into your target customers, competitors, and your capabilities to deliver products and services of value.
Certainty
Decision-making underpinned by deep insight based on thorough market research will help develop certainty about market-related decisions.
Validation
We develop ideas and hypotheses to validate with clients or help validate their own by speaking to experts and target customers in the market.
How we work
Our approach is straightforward. We develop a deep understanding of your problem. We then use our incisive market knowledge and business intelligence to help define solutions. Finally, we create clear paths to achieve your goals and ambitions.
Discover
Establish insights into your business offering and capabilities and analyse the key competitors in your marketplace and the needs of your target customers.
Define
Based on our market research, we define the ideas and hypotheses to test in the market with your key audiences and establish vital opportunities.
Deliver
We deliver core insights and a market intelligence report outlining the key opportunities where your business can play.
Market Intelligence
Adobe
How we developed a strategic market opportunity to help Adobe drive growth
Find out how we helped the world’s leading content software developer better understand the metaverse’s key market opportunities. Our incisive market intelligence ultimately led to an acquisition decision which will help to fuel market growth in an entirely new space for the software giant.
How can RPR help?
Looking for immersive market intelligence?
We advise forward-thinking businesses by providing industry-leading market intelligence reports.
Want to create an immersive experience?
We deliver immersive tech solutions for forward-thinking businesses.
Chat with us
Not sure where to start? Whether you need strategic advice and support or delivery experts to bring your vision to life, we’re here to help. Get in touch.
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Latest insights
By using Augmented Reality for events, commercial directors and experiential agencies can reduce costs, attract new audiences and educate prospects.
3D billboards unlock new possibilities for innovative storytelling, allowing brands to engage consumers in a crowded marketplace.
AR opens up new opportunities for connecting with audiences through social media platforms. We took a deep dive into existing and emerging use cases.
AR’s ability to engage audiences brings new creative horizons for content creators and and opens new marketing and revenue opportunities for commercial directors.
Augmented Reality is reshaping the way sports are consumed and creating unmissable opportunities for sports brands to connect with audiences.
AR is having a big impact on attractions like museums, galleries and parks. We explore how it can drive consumer engagement and profits.
AR is having a big impact on attractions like museums, galleries and parks. We explore how it can drive consumer engagement and profits.
AR is having a big impact on attractions like museums, galleries and parks. We explore how it can drive consumer engagement and profits.
AR is revolutionizing the cosmetics & beauty sector, from personalized experiences and virtual make up try-ons to engaging DOOH campaigns.
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AR is revolutionizing the travel industry. We explore how AR tourism can shake up your business with remarkable competitive advantages and new revenue streams.
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Augmented reality in finance refers to creating an interactive environment where real world objects are digitally enhanced to improve financial operations.
Augmented reality (AR) is revolutionizing the restaurant industry. AR makes menus interactive, improves the dining experience, and aids in training.
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Are you looking for new ways to wow your customers? Here’s how using augmented reality in eCommerce can help your brand stand out in a crowded market.
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WebAR development enables businesses to bring augmented reality to the widest possible audience. Frameworks and tools simplify the process.
Are you looking for new and innovative ways to reach customers? Here’s how virtual reality showrooms “wow” customers and give you a competitive edge.
Augmented reality and other extended reality technologies improve the customer experience for shoppers online and in stores.
Of the two main approaches to developing augmented reality (AR) experiences, WebAR works on nearly all devices without requiring downloads.
Extended reality (XR) combines digital information with our environment. From business to education and the military, this technology is going mainstream.
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Are you looking for new and innovative ways to promote your brand? Learn how augmented reality in fashion can change the way you engage consumers.
WebAR in the beverage industry allows brands to deeply engage customers. This elevates the user experience, allowing them to stand above the competition.
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How has augmented reality been applied in the healthcare and pharmaceutical industries?
Augmented reality has generated increased efficiencies in many sectors. In order so stay competitive, businesses need to harness the technology.
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Augmented reality is set to bring about the next revolution in the industrial and manufacturing industries. To not adopt it is to be left behind.
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Enterprise AR is set to bring about the next big wave of change in many industries. Businesses seeking to stay competitive should use the technology.
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WebAR is a huge undertaking for a marketing org; check out how RPR makes it easier.
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Web-based augmented reality (webAR) technology helps companies extend their reach through mobile devices. But, how does it work and what makes it effective?
Web AR is a very effective medium to drive brand awareness and conversions. The only limit to this technology is creativity. So here’s some of the best Web AR Marketing examples to give you inspiration!
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Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
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Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
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Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.