About the project
We developed an interactive Web AR experience within a manufacturing factory simulation that brought key Intel AI product features to life. Our LEGO-inspired factory environment was designed and built to demonstrate how Intel’s AI technology could improve anomaly detection in manufacturing and increase safety.
We developed an interactive immersive factory inspired by LEGO that followed the journey of “Chuck,” our flawed protagonist, demonstrating how Intel’s AI tech improved efficiency, safety, and cost savings in manufacturing.Upon scanning a QR code, the experience starts with Chuck driving around an AR racetrack in his fancy car. But when he hits a ramp, his car blows up in mid-air. A narrator says, “Let’s see how this could have been prevented had we used Intel’s AI technology.”
Immersive Factory & Anomaly Detection
A virtual “LEGO inspired” factory initialised in your room. After pressing Start, Chuck appears on your table. The objective of the experience was to build Chuck’s car with Intel’s tech and race it on a racetrack at the end.
An assembly line transitioned into the scene. Metal car hoods roll down the line, “Let’s see if the Intel Defect Detection can spot the anomaly.”
As car hoods roll down the line, a camera points at the hood, and a 3D virtual monitor depicts the Intel code. Bounding boxes representing the AI anomaly detection animate around a hood with defective welding points. Alarms sound. The faulty weld is discarded. We have a winner. Chuck has got a new hood for his car.
Safety without Intel
We are then presented with a new part of the factory.. Robot arms start assembling the hood of Chuck’s car. As Chuck walks down the assembly line, the narrator calls for Chuck to be careful, but Chuck doesn’t listen. He runs into the danger zone. The robot mistakes Chuck for a car part and stuffs him into the car. Chuck explodes. This is what could happen without Intel’s AI safety detection.
Safety with Intel Code Inspection
The narrator says, “Now let’s see how this could have been prevented…” A 3D interface shows Intel’s safety tech on a screen. “Visual TripWire” code appears on a virtual monitor. The scene replays. Chuck passes the danger zone, but this time an alarm alerts him. He jumps back to safety, and the robot misses him. A virtual monitor shows the Intel code in action.
Chuck’s new car has been completed, and the narrator states we are now ready to take Chuck’s new car for a spin. Chuck jumps into the vehicle and starts driving around the track. This time Chuck hits the jump and sticks the landing. Thank you, Intel AI! The final screen appears at the end, directing developers to go directly to Github to download Intel’s AI code.
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