Saatchi Art
Web AR feature for Saatchi Art that lets you view over 1.4 million works of art in your home
AR for eCommerce
Web AR
The Arts/eCommerce
Preston Platt
Patrick Johnson
Leading online art gallery, Saatchi Art, partnered with RPR to develop and launch a web-based augmented reality (WebAR) “View in My Room” feature on 8th Wall’s WebAR platform that enables users to view over 1 million original works of art on their wall before buying online–no app required.
Saatchi Art came to RPR with two clear challenges:
“How can we improve buyer confidence, increase loyalty, and drive sales lift with Augmented Reality?”
How do we scale Augmented Reality to 1.4million works of art–the largest online catalogue of art in the world.
Jeanne Anderson, General Manager of Saatchi Art, claimed that through surveying customers, “70% of art buyers are hesitant to purchase because they can’t see the artwork in advance.”
The View In My Room feature is one of the largest Web AR deployments to date for an ecommerce site.
Since launching augmented reality (AR) in the Saatchi Art app in April 2018, AR has been key in driving confidence for customers, as those who utilize the augmented reality feature are significantly more likely to purchase.
With RPR’s new “VIew In The Room” WebAR feature, Saatchi Art is now able to provide this valuable augmented reality experience to the majority of its art buyers – no app or downloads required.
In three simple steps, users can now easily visualize and purchase artwork in their home to ensure it is just right before purchasing.
1. Users select the art they are interested in online and are presented with a “View in My Room” icon.
2. When a user taps the “View in My Room” icon they can virtually place the art on their wall using augmented reality.
3. Users can then take a photo of the art in their home or tap to add the art to their cart to purchase.
Within the View In The Room experience, RPR developed several first-of-its-kind WebAR features including:
Saatchi Art’s “View In A Room” WebAR experience is a perfect example of how WebAR can drive sales, reduce returns, and improve buyer confidence on your ecommerce site. We are proud to have developed one of the largest WebAR ecommerce experiences and can’t wait to show more people how they can drive real value and improve their bottom line with augmented reality solutions.
Contact us today for a free demonstration of how RPR can dramatically improve your next customer’s experience, satisfaction, and loyalty today.
Want to know more about RPR and how we can support or guide you on your immersive technology experience? Get in touch today.
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