About the project
Leading online art gallery, Saatchi Art, partnered with RPR to develop and launch a web-based augmented reality (WebAR) “View in My Room” feature on 8th Wall’s WebAR platform that enables users to view over 1 million original works of art on their wall before buying online–no app required.
What are holograms and how do they work?
Microsoft’s volumetric capture technology, also known as volumetric video, captures and creates photo-realistic 3D “holograms” of people and performances in all-new ways and allows you to interact with holograms in augmented reality, virtual reality, and on 2D screens.
The Microsoft Mixed Reality Capture Studio (MRCS) is based in San Francisco and has licensed partners in London, Los Angeles, and Seoul.
Why is the holographic modelling platform significant?
Never-before has the world been able to view and interact holographic models in WebAR on an online shopping platform as they can with RPR’s Holographic Retail Platform.
This holographic retail experience will change the way brands virtually showcase and model their clothing lines in Augmented Reality, Virtual Reality, and 2D browsers.
Why did Microsoft work with RPR for this project?
RPR is the leader in holographic Web AR. With 12-years of experience developing AR applications, Web AR experiences, and consulting for Fortune 500 brands on their AR launch strategies, Rock Paper Reality had the deep experience and talent needed to bring Microsoft’s volumetric content and holographic retail experience to reality.
RPR has also launched the largest WebAR retail experience to date for Saatchi Art that allows user access over 1Million works of art directly from their site in a feature called “View In My Room.”
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