We matched a distinguished Australian outback animal to each blend; a crocodile for Tempranillo By Night, a tiger snake for the Ssshiraz and a redback spider for the 8-Legged Red (Shiraz Durif). Using 3D modelling techniques, we created realistic versions of the outback creatures and overlaid realistic atmospheric sounds to create a richer animated experience.
We developed an on-label WebAR experience, meaning the customer activated the immersive animations once they scanned a QR code on the bottle. Using curved image targets to augment bottles and other cylindrical and conical shapes, we pushed the boundaries of what was possible for bottle-tracking technology.
As a web-based AR solution, more people could enjoy the experience as the activation required a simple scan of the bottle using a smartphone, therefore improving the number of activations.
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