Jackson Family Wines
We established the ‘Hey Siduri’ launch strategy to drive brand awareness, customer loyalty and product growth
Consulting: Market intelligence, customer journey mapping, go-to-market launch strategy, ongoing awareness strategy
WebAR
Hospitality (Food & beverage)
Omead Sinai
Patrick Johnson
After acquiring the wine brand, Siduri Wines, the Jackson Family Wines group sought innovative ways to increase the awareness and loyalty of the Pinot-Noire specialists. Whilst working with RPR to develop immersive content to tell the 25-year-old story of their critically acclaimed wines, Jackson Family Wines wanted to use the opportunity to promote the Siduri Wine’s brand, its products and the immersive content experience being developed. The aim was to raise brand awareness, drive deeper loyalty and invigorate growth. They sought an immersive partner to develop an omnichannel AR marketing campaign.
Various web-AR experiences were designed and developed that educated, informed, and entertained audiences, promoting both the Siduri Wines brand and its range of Pinot Noire wines. However, the immersive content needed to be amplified across multi touchpoints so the experiences could be activated and engaged with new and existing target customers.
To raise brand awareness, drive deeper loyalty and invigorate growth, RPR produced an in-depth marketing strategy which identified a series of omnichannel marketing opportunities as part of the Web-AR experience launch plan. To achieve this, we:
We delivered a campaign launch plan called ‘Hey Siduri’. The launch plan comprises a targeting strategy, channel strategy, creative strategy, and a list of campaign opportunities. In developing the ‘Hey Siduri’ launch plan, we drove the following outcomes:
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