The Apple Vision Pro is a mixed-reality headset designed to bridge the gap between the physical and digital worlds.
Jackson Family Wines
Omnichannel AR marketing campaign to promote newly acquired wine brand
We established the ‘Hey Siduri’ launch strategy to drive brand awareness, customer loyalty and product growth
Services:
Consulting: Market intelligence, customer journey mapping, go-to-market launch strategy, ongoing awareness strategy
Tech:
WebAR
Industry:
Hospitality (Food & beverage)
Key contributors:
Omead Sinai
Patrick Johnson
About the project
After acquiring the wine brand, Siduri Wines, the Jackson Family Wines group sought innovative ways to increase the awareness and loyalty of the Pinot-Noire specialists. Whilst working with RPR to develop immersive content to tell the 25-year-old story of their critically acclaimed wines, Jackson Family Wines wanted to use the opportunity to promote the Siduri Wine’s brand, its products and the immersive content experience being developed. The aim was to raise brand awareness, drive deeper loyalty and invigorate growth. They sought an immersive partner to develop an omnichannel AR marketing campaign.
The challenge
Various web-AR experiences were designed and developed that educated, informed, and entertained audiences, promoting both the Siduri Wines brand and its range of Pinot Noire wines. However, the immersive content needed to be amplified across multi touchpoints so the experiences could be activated and engaged with new and existing target customers.
THE SOLUTION
To raise brand awareness, drive deeper loyalty and invigorate growth, RPR produced an in-depth marketing strategy which identified a series of omnichannel marketing opportunities as part of the Web-AR experience launch plan. To achieve this, we:
- Created comprehensive frameworks to guide brand decisions and achieve desired outcomes.
- Developed target customer personas based on demographics, geography, channel, and behaviour.
- Collected insights and interviews across various sources to inform our opportunities and recommendations.
- Developed an aspirational customer journey map, giving us a strategic framework to identify campaign opportunities across key customer journey stages.
- Prioritized channels into primary and secondary categories to reach target customers
- Prioritized launch plan activations related to customer journey stages, including awareness, planning, shopping, and loyalty.
THE RESULTS
We delivered a campaign launch plan called ‘Hey Siduri’. The launch plan comprises a targeting strategy, channel strategy, creative strategy, and a list of campaign opportunities. In developing the ‘Hey Siduri’ launch plan, we drove the following outcomes:
- Conducted market intelligence research to guide the effective engagement and growth of Siduri’s target customers
- Designed an online/offline customer journey from awareness to purchase anchored by AR and supported by all necessary elements.
- Developed a cross-channel launch strategy for the Siduri AR experiences to grow brand awareness and drive sales.
- Develop a medium-long-term strategy following the teaser launch to continue driving awareness for all Siduri experiences across both bottle and no-bottle experiences.
Stay in the know
Sign up to our newsletter for exclusive updates and content, delivered directly to your inbox.
You can opt out at any time, please view our Privacy Policy for more information on how to unsubscribe.
Latest insights
AI avatars are transforming brand interactions by offering a level of personalization and personality that resonates with modern consumers, particularly Gen Z.
By using Augmented Reality for events, commercial directors and experiential agencies can reduce costs, attract new audiences and educate prospects.
3D billboards unlock new possibilities for innovative storytelling, allowing brands to engage consumers in a crowded marketplace.
AR opens up new opportunities for connecting with audiences through social media platforms. We took a deep dive into existing and emerging use cases.
AR’s ability to engage audiences brings new creative horizons for content creators and and opens new marketing and revenue opportunities for commercial directors.
Augmented Reality is reshaping the way sports are consumed and creating unmissable opportunities for sports brands to connect with audiences.
AR is having a big impact on attractions like museums, galleries and parks. We explore how it can drive consumer engagement and profits.
AR is having a big impact on attractions like museums, galleries and parks. We explore how it can drive consumer engagement and profits.
AR is having a big impact on attractions like museums, galleries and parks. We explore how it can drive consumer engagement and profits.
AR is revolutionizing the cosmetics & beauty sector, from personalized experiences and virtual make up try-ons to engaging DOOH campaigns.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
AR is revolutionizing the travel industry. We explore how AR tourism can shake up your business with remarkable competitive advantages and new revenue streams.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Augmented reality in finance refers to creating an interactive environment where real world objects are digitally enhanced to improve financial operations.
Augmented reality (AR) is revolutionizing the restaurant industry. AR makes menus interactive, improves the dining experience, and aids in training.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Are you looking for new ways to wow your customers? Here’s how using augmented reality in eCommerce can help your brand stand out in a crowded market.
WebAR development enables businesses to bring augmented reality to the widest possible audience. Frameworks and tools simplify the process.
Are you looking for new and innovative ways to reach customers? Here’s how virtual reality showrooms “wow” customers and give you a competitive edge.
Augmented reality and other extended reality technologies improve the customer experience for shoppers online and in stores.
Of the two main approaches to developing augmented reality (AR) experiences, WebAR works on nearly all devices without requiring downloads.
Extended reality (XR) combines digital information with our environment. From business to education and the military, this technology is going mainstream.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Are you looking for new and innovative ways to promote your brand? Learn how augmented reality in fashion can change the way you engage consumers.
WebAR in the beverage industry allows brands to deeply engage customers. This elevates the user experience, allowing them to stand above the competition.
How has augmented reality been applied in the healthcare and pharmaceutical industries?
Augmented reality has generated increased efficiencies in many sectors. In order so stay competitive, businesses need to harness the technology.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Augmented reality is set to bring about the next revolution in the industrial and manufacturing industries. To not adopt it is to be left behind.
Enterprise AR is set to bring about the next big wave of change in many industries. Businesses seeking to stay competitive should use the technology.
WebAR is a huge undertaking for a marketing org; check out how RPR makes it easier.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Web-based augmented reality (webAR) technology helps companies extend their reach through mobile devices. But, how does it work and what makes it effective?
Web AR is a very effective medium to drive brand awareness and conversions. The only limit to this technology is creativity. So here’s some of the best Web AR Marketing examples to give you inspiration!
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.
Update this short form copy under the ‘Excerpt’ accordion under the ‘Posts’ tabon this Insight’s admin page. Ideal length of 20-25 words.